As technology continues to evolve, so does the landscape of SEO. In recent years, there has been a growing trend of automation and artificial intelligence (AI) in the industry. While some may view this as a threat to traditional SEO methods, others see it as an opportunity to streamline processes and improve results. So what exactly is the role of automation and AI in modern SEO? Let’s take a closer look.

What automation is used for in the SEO Industry

Automation plays a pivotal role in today’s SEO industry, as it provides webmasters with the ability to quickly perform tedious tasks and obtain valuable insights into their websites. Automation can perform keyword research to uncover pertinent terms used in searches that match the products or services offered, website audits to report basic technical problems on a site, and link checks to find both internal and external links on a website. By automating routine maintenance, webmasters are able to periodically implement necessary changes faster and more efficiently, allowing them to spend more time optimising their strategic approaches for maximum ranking gains. With automation playing such an important role in modern SEO, it is essential that every online business invests in the tools necessary for successful optimisation.

Why automation has become so popular within the SEO industry

Automation has become a popular tool within the SEO industry due to its ability to save both time and money. By automating certain tasks, webmasters are able to streamline their processes while also drastically reducing the amount of manual labor involved. Automation tools can also help improve accuracy, as they allow online businesses to accurately identify opportunities for optimisation

How are businesses adapting their strategies to get the most out of automated tools & processes?

As automation continues to become more popular, businesses are adapting their strategies to maximise the potential benefits. Many companies now utilise automated processes such as keyword research and website audits on a regular basis in order to identify opportunities for optimisation more quickly and accurately. Additionally, they have implemented tools that can monitor their websites continuously and alert them of any changes or problems

Automation in the SEO industry has become an undeniable trend which is proving to be beneficial for businesses in terms of cost and time savings as well as improved accuracy. Automation enables businesses to save time and resources by automating manual processes, and some processes are even being done automatically with Artificial Intelligence technologies. As a result, businesses must adapt their strategies to get the most out of automated tools and processes. They need to find ways to capitalise on the cost savings that come with automation while also relying on other aspects such as creativity and personalisation in their SEO strategies. This is why SEO experts are becoming increasingly important in helping to bridge the gap between automation and organic SEO techniques so that businesses can continue making improvements with their digital marketing efforts.

The Implications & Benefits for Businesses, Writers & Editors Using AI and Automation

The utilisation of artificial intelligence (AI) content tools by businesses, writers and editors is on the rise, and this revolution presents both new opportunities and challenges. Improved accuracy, cost savings, and increased efficiency are all promised benefits of the incorporation of AI in content management. However, businesses should still be wary when utilising these platforms – especially when it comes to quality control measures. As AI-powered content tools become even more advanced and capable, reassuring quality assurance protocols and precise outcome measurements need to be firmly in place in order to deliver the desired amount of perfection and excellence. So while improved automation provided by AI tools certainly opens up new possibilities for business writers and editors going forward, there is also an increasing need for strong strategies that can keep quality at a reliably high standard throughout business operations.

Automation in the SEO industry is quickly becoming a necessity for businesses, as it saves time and money while also improving accuracy. Businesses must adapt their strategies to get the most out of automated tools and processes while keeping quality control measures firmly in place. With strong strategies and proper implementation of automation, businesses can continue making improvements with their digital marketing efforts


If you’re based in Essex or London and looking for help with your Search Marketing, speak to an SEO consultant today.

Alice Baker, Senior Digital Marketing Executive. Sierra Six Media.