Black Friday Marketing Strategies: How to Prepare for the Biggest Shopping Day of the Year
Black Friday is just around the corner, and that means it’s time to start planning your marketing strategy! If you’re not already prepared for Black Friday and Cyber Monday, now is the time to start planning.
What is Black Friday?
Black Friday is the day after Thanksgiving in the United States. It is a busy shopping day and one of the major annual holidays. Black Friday marketing strategies are designed to take advantage of this holiday and attract shoppers to your store. It is the perfect time to offer discounts and promotions on your products and services. By offering special deals, you can encourage customers to shop with you instead of your competitors. Black Friday can also be a great time to launch new products or services. This is because people are already in a spending mood and may be more likely to try something new. In 2021 it was estimated that consumers spent £9.2bn on Black Friday in the UK.
Black Friday is one of the biggest shopping days of the year. If you’re a retailer, it’s important to have a marketing strategy in place in order to be successful to make the most of the day.
Here are 12 Black Friday Marketing Strategies and Ideas To Help You Get Started:
- The key to success is planning ahead. Black Friday falls on the fourth Thursday of November, so start planning your marketing campaign at least a month in advance. This will give you enough time to develop creative ideas, create promotional materials, and set up your sales process.
- Just like any other marketing campaign, you need to have a plan for Black Friday. First, decide what products or services you will offer discounts on. Then, determine how much of a discount you will offer. Next, create a budget for your marketing campaign. Finally, develop a timeline for all of the activities you need to complete.
- Black Friday is all about creating excitement and getting people to take action. To do this, you need to have some great promotions and deals.
- Make sure your marketing materials are specific to Black Friday. This includes things like website banners, email templates, and social media posts. Black Friday is a busy time of year, so you need to make sure your marketing stands out from the rest.
- If you plan on selling online, then you need to make sure your website is ready for Black Friday traffic. This means testing all of your shopping cart and checkout processes to ensure they are working properly. You also need to make sure your website can handle the increased traffic.
- Offer doorbuster deals. Shoppers are looking for deep discounts, so make sure you offer them.
- Utilise social media. Social media is a great way to reach shoppers on Black Friday. Make sure you have a plan in place for how you’ll use it.
- Know your target audience. Who are you trying to reach? Make sure your marketing strategy is tailored to them.
- Create a Black Friday landing page. A Black Friday landing page is a great way to showcase all of your deals in one place.
- Send email campaigns. Email is a great way to reach shoppers on Black Friday. Make sure you craft a campaign that stands out against the crowd.
- Use Black Friday hashtags. Hashtags are a great way to reach shoppers. Use relevant hashtags in your marketing to make sure you’re seen by those looking for deals.
- Run ads. Ads are a great way to reach shoppers on Black Friday. Make sure your ad campaigns are creative and eye-catching.
- Coordinate with other businesses. It’s a busy day, so coordinate with other businesses in your area to avoid traffic congestion.
What Is Cyber Monday?
Both Black Friday and Cyber Monday are major shopping days, however, Cyber Monday is focused more on online shopping. Cyber Monday is held on the Monday after Black Friday and is a day to offer discounts and promotions on your products and services. You can also use this day to launch new products or services. By offering special deals, you can attract customers to your store and encourage them to buy from you instead of your competitors. Cyber Monday was created to encourage people to shop online, so you should plan on having some promotions of your own.
Here are a few Cyber Monday Marketing Tips and Ideas To Help You Prepare:
- Make sure your website is ready for an influx of traffic. This means having enough bandwidth to handle the increased traffic and making sure your site is secure.
- Shoppers are looking for easy ways to find and buy the products they want. Make sure your website is easy to use and that your checkout process is smooth.
- Offer significant savings on your products or services. Cyber Monday shoppers are looking for deals, so make sure you offer them.
- Make it easy for shoppers to find and buy your products. This means having a well-organised website and an easy checkout process.
- Utilise social media. Social media is a great way to reach shoppers on Cyber Monday. Make sure you have a plan in place for how you’ll use it.
Be prepared for the influx of shoppers. Black Friday is a busy day, by following these marketing strategies, you can be sure your business is prepared for the biggest shopping day of the year.
If you have any questions about preparing your business for Black Friday weekend or need help with your eCommerce website, feel free to reach out to us. We’re always happy to help!
Emma Meech, Digital Marketing Executive
