• Rated 5/5
The full size white transparent logo for the Sierra Six Media website, an Essex based SEO agency
Schedule a call

+88% keyword visibility growth through technical SEO improvements

SEO

+88% keyword visibility growth through technical SEO improvements

A long-established UK restaurant brand with nationwide coverage enlisted Sierra Six Media to address legacy technical SEO issues and strengthen organic performance. With a dated site structure and crawl inefficiencies affecting rankings, the focus was on improving site health, page speed, and discoverability for high-volume and intent-driven keywords.

Commercial highlights

+88%

Increase in keyword visibility

Keywords visibility increased by 88% across core location and menu-based queries within 10 weeks.

+1,300

Redirects resolved

Resolved over 1,300 redirects, improving crawl efficiency and creating a smoother user experience.

+82%

Improvement in site speed

Enhanced site speed by 82% by eliminating outdated scripts and optimising on-site assets.

+90%

Site health score

Site health increased by 90%, which was achieved through intensive auditing and structural fixes.

Project objectives

The SEO strategy focused on addressing long-standing technical issues that were limiting organic performance, while strengthening visibility across key service and location-based searches. Alongside technical improvements, we optimised the website’s structure, speed and crawlability to create a stronger foundation for sustainable organic growth and improved search engine performance.

  • Resolve long-standing technical SEO issues impacting organic growth.
  • Increase visibility across key location pages and service categories.
  • Improve site speed, mobile usability and overall indexability.

Project highlights

1

  • Conducted a full technical audit across hundreds of legacy URLs

We carried out a comprehensive technical SEO audit across hundreds of legacy URLs to identify issues affecting crawlability, indexation and site performance. This provided a clear roadmap for prioritising fixes and improving the website’s overall search visibility.

2

  • Fixed thousands of redirect chains, duplicate pages, and crawl traps

A large-scale clean-up was undertaken to resolve redirect chains, duplicate content issues and crawl traps that were wasting crawl budget and creating unnecessary complexity. These improvements helped search engines access and understand the site more efficiently.

3

  • Rebuilt internal linking structure to ensure better user flow and SEO value distribution

The website’s internal linking structure was reworked to create clearer pathways between key pages, improving navigation for users while helping distribute authority more effectively across the site. This strengthened the visibility of important service and location pages.

4

  • Provided structured recommendations for dev team to implement improvements efficiently

Working closely with the development team, we delivered clear, prioritised technical recommendations supported by detailed documentation. This streamlined implementation and ensured improvements could be rolled out accurately and efficiently.

5

  • Supported content optimisation to strengthen relevance for modern search terms like “family-friendly restaurants”, “kids eat free offers” and “[city] Italian-American food”

Content was refined and expanded to better align with how users search today, targeting high-intent terms such as family-friendly restaurants, kids eat free offers and location-specific dining searches. This improved topical relevance and helped increase visibility for valuable commercial queries.

Start your journey today

Tagged
error:
Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?