• Rated 5/5
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SEO

+303% search impressions for a luxury wine cellar brand

This family-run business, based in Rayleigh but serving clients worldwide, partnered with us to enhance its online presence in the UK, with potential expansion into the USA and Europe. With a focus on high-end, bespoke wine cellars and basement solutions, the goal was to improve visibility, attract premium clientele, and increase leads for both domestic and corporate projects.

Commercial highlights

+41.54

Average position

Improved average keyword positions by 41.54 places, securing multiple page-one rankings across high-value search terms.

+262

New keyword rankings

262 new keyword rankings secured in the top 100 positions within 6 months.

+303%

Impressions

Impressions increased by 303% in a 9-month period compared YoY, boosting search visibility.

+84%

Clicks

Click increased by 84% in a 9-month period compared YoY, driving more engagement.

Project objectives

1

  • Increase online visiblity
Ensure the business appears when potential customers search for premium and bespoke wine cellars and basement solutions.

2

  • Generate more leads
Attract high-value domestic and corporate clients through improved website optimisation and lead-generation strategies.

3

  • Strengthen competitive positioning
Optimise for key industry-specific and luxury-focused search terms to outperform competitors.

4

  • Optimise website structure for search
Refine landing pages and overall site structure to align with user search queries and improve search rankings.

The results

+5300%

Landing page visits

Landing page visits increased by 5300% on a key product compared to the same period YoY.

+25%

UK traffic

UK traffic increased by 25%, expanding the brand’s reach among domestic clientele.

+10%

Organic traffic

Organic traffic increased by 10%, driving more high-intent users to the site.

+20.9%

Customer engagement

Customer engagement increased by 20.9% on the Google Maps listing, strengthening local engagement.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?