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Creating a bold brand identity for a Film & TV bio-fuel supplier

BRANDING

Creating a bold brand identity for a Film & TV bio-fuel supplier

Film Fuels is a forward-thinking business on a mission to deliver sustainable fuel solutions for the UK’s Film and TV production industry. They approached us to create a logo that would visually reflect their unique identity—combining the worlds of film and sustainability with a strong, recognisable mark.

Final design

Project brief

The client approached us without a defined vision for their logo, entrusting our team to explore creative directions that would visually express Film Fuels and its mission of providing sustainable fuel for production sets. From this, we developed two initial concepts:

Feedback

These concepts aimed to bridge the themes of fuel and film in a clean, graphic way. After reviewing the options, the client was drawn to the second concept but noted that it reminded him of a recycling symbol. Inspired by this observation, he asked us to incorporate the idea of sustainability more explicitly.

This introduced a new challenge: to blend three distinct elements—fuel, film, and recycling—into a single, unified logo. Our goal was to merge these into a single, simple, yet powerful icon that could represent Film Fuels across digital and physical media.

Taking the client’s feedback onboard, we refined the design to combine all three elements meaningfully:

1

  • The fuel drop

The fuel drop remained a core element of the logo, serving as the dominant outer shape to symbolise fuel.

2

  • The shutter icon

The shutter icon was integreated to the bottom of the fuel drop, representing the film industry.

3

  • The recycling icon

Inside the shutter’s segments, we introduced subtle recycle symbol cues, creating a visual nod to sustainability without compromising the clean aesthetic.

Outcome

The final logo succeeded in unifying the client’s vision into one cohesive mark. It’s modern, versatile, and distinctive—perfect for a business operating at the intersection of environmental responsibility and creative production.

The collaborative process allowed us to refine the brand identity in a way that not only reflected Film Fuels’ mission but also ensured the client felt heard, understood, and supported.

“Sierra Six Media have been a joy to work with. Having come to my new job with very little knowledge of SEO, logo design and all the work that goes into making a great website work well, the team at Sierrasix were always happy to help, either on call or over message.

The logo they produced for us is perfect and they were quick to make any amendments we wanted. Even better though, they offered practical advice, making sure to marry our desired outcome with an end product that works well and communicates what we wanted.”

Bronte - FilmFuels

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