• Rated 5/5
The full size white transparent logo for the Sierra Six Media website, an Essex based SEO agency
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+500% organic enquiries for a commercial vehicle sales specialist

SEO

+500% organic enquiries for a commercial vehicle sales specialist

This specialist vehicle sales company approached us with a clear goal: to outperform a key competitor and secure a top position in search results for a highly competitive commercial query. Despite having a strong product offering, they lacked visibility and struggled to capture leads from search. We developed a laser-focused SEO campaign to push them above their rival, increase high-intent traffic, and improve conversion rates. Within six months, we had not only achieved the objective—but exceeded expectations across the board.

Commercial highlights

+392%

Increase in organic traffic

Organic traffic increased by 392%, significantly improving search visibility and attracting more relevant visitors to the website.

+500%

Growth in organic enquiries

Growth in +500% organic enquiries for a commercial vehicle sales specialist

+100%

Increase in organic form submissions

Organic form submissions doubled during the campaign, creating more opportunities for customer acquisition.

+195%

Overall user growth

Overall website users increased by 195%, expanding the brand’s reach and online presence.

Project objectives

1

  • To outrank a key industry competitor

We identified core search terms and built a content and technical strategy focused on displacing the competition in key search results.

2

  • To increase high-intent leads through the website

By optimising conversion pathways and improving UX, we encouraged more visitors to complete forms, call, or email.

3

  • To improve visibility in a niche market

We secured first-page rankings for key commercial terms, helping the brand gain a dominant position in a specialised sector.

4

  • To deliver results fast

With a short campaign window, we prioritised high-impact changes and rapid content deployment to gain early momentum.

The numbers speak for themselves

Position 1

Achieved in just 5 months

Our target search term reached the top spot ahead of the main competitor in under half a year.

+61.10

Average position improvement

Key terms saw dramatic jumps in ranking, some increasing by nearly 100 positions.

+387.5%

Growth in call & email actions

Engagement through contact methods saw a 387.5% lift, helping to drive commercial enquiries.

+12.72%

Increase in conversion rate

Conversion rate increased by 12.72% – website visitors were not only more frequent, but far more likely to take action.

Start your journey today

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?