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Case study: Growing organic visibility for a London 3D motion design studio through SEO & PR

Retail

Case study: Growing organic visibility for a London 3D motion design studio through SEO & PR

This London-based creative studio — known for its high-end visual storytelling — approached us with a refined proposition. Having historically operated under the banner of “motion design,” the team had evolved. They now saw themselves as a creative and production partner to brands and agencies, and needed their digital presence and visibility to reflect that. The brand had just relaunched its website on a new domain and wanted to ensure its repositioning landed with both creative peers and prospective clients — while increasing discoverability within relevant publications and search engines.

Project objectives

The project focused on strengthening the online presence of a London-based 3D motion design studio through SEO and PR collaboration, establishing authority in creative search spaces and setting the stage for sustainable digital growth.

  • Strengthen brand authority with creative press and PR coverage
  • Secure SEO foundations following a domain migration
  • Position the company competitively against global creative studios
  • Build visibility in key industry search terms without limiting their offering

Work delivered

1

  • SEO migration support & on-site consultation

Provided oversight on technical SEO factors post-site launch, ensuring indexation and performance were not compromised. Structured a foundational SEO strategy to support the “creative production partner” narrative, including keyword analysis aligned with industry and peer positioning, metadata review and rewriting to reflect the new brand identity, and guidance on internal linking, content structure, and page hierarchy.

2

  • Competitor benchmarking

Audited a curated list of global creative competitors, including Tendril Studio, Man vs Machine, Future Deluxe, and Frame DK — focusing on domain authority, backlink profiles, press mentions, and keyword territory

3

  • PR angle identification

Developed outreach hooks for inclusion in creative and brand-facing publications such as AdWeek, The Drum, and niche creative blogs — positioning the studio’s relaunch as an evolution in the creative industry space.
Worked alongside in-house PR teams and external agencies (UK & US) to align messaging and audience targeting

4

  • Editorial & site content guidance

Offered consulting around how case studies, headlines, and content structure could support better engagement and visibility — without compromising design integrity or tone

5

  • Visibility tools

Set up keyword monitoring and domain authority tracking to measure progress and inform the PR team on growth opportunities

The results

Strong launch performance

The site transitioned smoothly to the new domain with no loss in visibility or search performance, maintaining rankings and traffic throughout launch.

Authority foundations

Strategic keyword mapping and targeted publications helped establish baseline authority, positioning the brand within key creative industry conversations.

Unified brand message

The new “creative and production partner” narrative was woven through metadata, content, and SEO structure to ensure consistency and clarity across all channels.

PR-backed visibility

Optimised content and assets supported PR teams in securing features across leading creative and production publications, boosting brand recognition.

Sustainable growth foundation

SEO and digital PR were aligned to create a scalable framework that supports long-term visibility, authority, and organic performance.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?