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Driving 730% growth in creator sign-ups through paid media

Retail

Driving 730% growth in creator sign-ups through paid media

A brand-new video-streaming startup came to Sierra Six Media with an ambitious goal — to disrupt the content creator economy by offering a platform where creators keep more of their earnings. The aim was to become the UK’s go-to platform for monetising livestreams, classes, tutorials, and performances — but with just 1,200 pre-sign-ups, they needed scale, fast. We were tasked with designing and delivering a full-funnel paid media strategy that would drive high-quality sign-ups from creators across a broad range of industries: from yoga teachers and comedians to musicians and business coaches.

Project objectives

The project focused on driving early traction for a new video streaming startup entering the creator economy. The aim was to build momentum ahead of launch by reaching engaged, high-intent creators, while laying the groundwork for scalable acquisition and long-term audience growth through data-led marketing activity.

  • Rapidly grow verified pre-registrations to reach a target of 10,000 creators
  • Maintain an efficient CPA under £14
  • Build awareness among niche creator groups via platform-specific messaging
  • Launch full-funnel campaigns across search, display, video, and social channels
  • Capture long-term data for retargeting and email segmentation

Work delivered

1

  • Cross-platform paid media strategy

An integrated campaign was launched across Google Search, Display, YouTube, and Meta Ads to build awareness and drive sign-ups. The strategy combined intent-based search ads, audience targeting through job titles and online behaviour, and lookalike modelling from email and pixel data. YouTube discovery campaigns further expanded reach within key creator communities.

2

  • Dynamic messaging framework

A suite of tailored ad concepts was developed to resonate with different creator niches, from comedians and fitness coaches to live streamers. Messaging focused on accessibility and opportunity, inviting users to join and monetise their talent with simple, no-fee sign-up journeys. Retargeting banners reinforced urgency for users yet to register.

3

  • Conversion tracking infrastructure

Audited and enhanced existing tracking setup across Google Tag Manager, Analytics, and Facebook Pixel to ensure reliable conversion data and CPA monitoring

4

  • Audience segmentation & remarketing

Built out custom remarketing flows based on engagement level, campaign source, and landing page interaction — feeding into ongoing email marketing and future app download campaigns

5

  • Budget efficiency & scaling

Managed a £20,000/month budget with agile daily optimisation, ensuring performance remained on target for CPA across channels

The Results

+730%

Gross online revenue

+730% increase in verified sign-ups within the first 8 weeks of paid activity

+71%

More return visitors

Remarketing flows boosted return visits by 71%, improving mid-funnel engagement and app uptake.

3.5x

Return on ad spend

Agile budget management and high-performing creatives drove 3.5x ROAS across channels.

8.7%

Retargeting CTR

Urgency-driven banners achieved 8.7% click-through rates – well above industry benchmarks.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?