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Digital marketing education case study | Inspiring 30+ future marketers

Retail

Digital marketing education case study | Inspiring 30+ future marketers

Sierra Six Media was invited to deliver a hands-on, real-world digital marketing workshop for sixth form students at Sir Thomas Rich’s School. The goal was to inspire students interested in business, marketing, or entrepreneurship by offering insight into SEO, social media strategy, and the digital landscape from agency professionals.

Project objectives

The workshop aimed to give sixth form students an accessible introduction to digital marketing, linking classroom theory with real-world agency examples. It inspired interest in careers across SEO, content, and marketing, while offering practical tools and takeaways for continued learning beyond the session.

  • Deliver an accessible introduction to digital marketing for sixth formers
  • Connect classroom theory with real-world agency case studies
  • Inspire students to consider careers in SEO, marketing, and content strategy
  • Provide practical takeaways and free tools students could explore post-session

Commercial highlights

30+

Students engaged

A group of 30 students from Year 12 and 13 engaged studying business, economics, and media.

2-hour

Live workshop session

2-hour live workshop was delivered, including interactive Q&A and live demo of SEO tools.

100%

Positive student feedback

We received a 100% positive feedback, with students describing the session as “eye-opening” and “motivating.”

Insights

from agency life

Students gained a clear view of how real campaigns are planned and measured, delivered by Sierra Six team leads through live case studies.

Workshop delivered

1

  • Introduction to the world of digital marketing and agency life

Students were introduced to the fast-paced world of digital marketing, gaining an understanding of how agencies operate and the variety of roles that contribute to successful campaigns.

2

  • Breakdown of SEO fundamentals using real Sierra Six case studies

The session explained core SEO principles through genuine Sierra Six client examples, showing how search strategies are developed, implemented, and measured in real-world scenarios.

3

  • Live demo of Google Search Console and SEMrush

A hands-on demonstration guided students through Google Search Console and SEMrush, showing how professionals monitor keyword visibility, analyse performance, and identify growth opportunities.

4

  • Overview of content strategy, social media engagement, and the future of AI in marketing

Students explored how content creation, social media, and emerging AI tools shape modern marketing, highlighting how creativity and technology work together to drive results.

5

  • Interactive Q&A

tudents explored potential career paths, freelancing opportunities, and ways to gain industry experience. They also discovered how content creation, social media, and emerging AI tools are transforming modern marketing, showing how creativity and technology combine to deliver results.

6

  • Custom take-home resources provided, including a glossary of terms and beginner tool list

Each student received a glossary of marketing terms and a curated list of free beginner tools to continue exploring digital marketing independently after the session.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?