• Rated 5/5
The full size white transparent logo for the Sierra Six Media website, an Essex based SEO agency
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Real Estate

880% organic traffic growth, 120% more enquiries & #1 rankings for an Essex estate agents

After undergoing a comprehensive rebrand, this client—specialising in selling luxury homes—needed support to boost their new website’s visibility and remove outdated mentions of their old brand online.

Our mission was to implement a robust local SEO strategy to strengthen their online presence, increase domain authority, and establish their rebranded identity across the web.

Real Estate

Commercial highlights

+57

Position Increase

Rankings improved by 57 positions, moving the target keyword from #58 to #1 on Google, resulting in significantly greater visibility and organic traffic.

28%

Non-branded traffic

Non-branded traffic increased by 28% by gaining rankings for specific key terms.

+254

Organic keywords

rganic keyword rankings increased by 254 keywords, expanding from just 35 keywords, most of which were previously branded searches or local road names.

+880%

Organic traffic

Organic traffic increased by 880%, delivering a substantial uplift in website visibility, engagement, and qualified leads.

Project objectives

1

  • Boosting domain authority
We secured high-quality, purpose-driven backlinks by carefully selecting media outlets and publications relevant to the luxury property market. By prioritising ‘do-follow’ links, we ensured that traffic was directed to the client’s new website, enhancing domain authority and visibility.

2

  • Increasing brand awareness
Our team meticulously replaced online references to the old brand with the new name. We also updated over 50 online directories to ensure consistent NAP (Name, Address, Phone) details, improving the brand’s credibility and local search performance.

3

  • Optimising google my business (GMB)
We resolved duplicate GMB listings, which can harm rankings, and corrected inconsistencies across online directories. The GMB profile was continually updated throughout the campaign, helping the client gain prominence in Google Maps and local searches, and encouraged the client to ask for reviews to boost online presence.

4

  • Implementing schema markup
We developed location-specific schema markup to help Google understand structured data about the client’s services and locations. This enhanced the accuracy of their local search rankings and improved visibility in Google Maps results.

The results

+90%

Google reviews

Google reviews increased by 90%, helping strengthen local visibility, build trust with potential customers, and improve overall search performance.

+120%

Online enquiries

Online enquiries grew by 120%, generating significantly more leads and creating a stronger pipeline of prospective customers.

+35%

Houses sold

Houses sold increased by 35%, driven by improved online visibility, higher-quality leads, and stronger conversion rates

+48%

Valuation requests

Valuation requests rose by 48%, creating more opportunities to win instructions and grow future sales activity.

“Sierra Six Media have been working with us for a year now and we have found the service and expertise second to none. Their great input as an SEO Agency has been invaluable to help grow our business and increase our online exposure. In particular Jade and Alice have been outstanding with their knowledge and suggestions.”
Chris White
Director

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?