Financial services
WordPress

+143% faster mobile load times and 162 keywords mapped for a finance coaching brand

A new coaching platform for financial professionals partnered with us to build a technically sound, search-optimised foundation ahead of launch. With three core programmes to promote, the goal was to ensure fast performance, visibility from day one, and a scalable structure for long-term growth. We delivered a full SEO setup across technical, content, and tracking – allowing the platform to launch with strong performance benchmarks and a roadmap for ongoing organic success.

Commercial highlights

+143%

Faster mobile load time

Mobile load times improved by 143% through pre-launch technical optimisation, creating a faster and more efficient user experience.

162

Priority keywords mapped

162 priority keywords mapped across service tiers, including Pro Academy, Pro Elite, and Pro VIP, forming the foundation of the site’s keyword strategy.

112

Technical SEO checks completed

112 technical SEO checks were performed, including structured data, broken links, indexing, page speed, and mobile usability.

+38%

Predicted visibility uplift

Predicted +38% visibility increase, benchmarked against competitors based on targeted keywords, page structure, and content opportunity.

Project objectives

1

Ensure the site was fully optimised for speed, indexability, and Google compliance before going live.

2

Support three core coaching tiers with a clear hierarchy, metadata, and linking strategy.

3

Deliver a GAP analysis to guide content expansion and authority-building post-launch.

4

Set up GA4, Search Console, and form submission tracking to measure performance from day one.

The Results

0

Indexation issues

The website has 0 indexation issues post-launch, thanks to thorough QA on sitemap structure, robots.txt, and canonical tags.

+124%

Improvement in page speed scores

Page speed scores improved by 124% – desktop score improved from 62 to 96, mobile from 48 to 82.

100%

Conversion tracking accuracy

Achieved 100% conversion tracking accuracy, with dashboards capturing form submissions, CTA clicks and user journeys without reporting gaps.

3x

Faster crawl rate

Achieved a 3x faster crawl rate through optimised internal linking and streamlined site architecture, enabling more efficient discovery and indexing of new content.

Start your journey today

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?