+143% faster mobile load times and 162 keywords mapped for a finance coaching brand
Commercial highlights
+143%
Faster mobile load time
Mobile load times improved by 143% through pre-launch technical optimisation, creating a faster and more efficient user experience.
162
Priority keywords mapped
162 priority keywords mapped across service tiers, including Pro Academy, Pro Elite, and Pro VIP, forming the foundation of the site’s keyword strategy.
112
Technical SEO checks completed
112 technical SEO checks were performed, including structured data, broken links, indexing, page speed, and mobile usability.
+38%
Predicted visibility uplift
Predicted +38% visibility increase, benchmarked against competitors based on targeted keywords, page structure, and content opportunity.
Project objectives
1
- Build a technically sound SEO foundation before launch
Ensure the site was fully optimised for speed, indexability, and Google compliance before going live.
2
- Create a scalable content and URL structure
Support three core coaching tiers with a clear hierarchy, metadata, and linking strategy.
3
- Identify growth areas via competitor benchmarking
Deliver a GAP analysis to guide content expansion and authority-building post-launch.
4
- Implement full analytics and conversion tracking
Set up GA4, Search Console, and form submission tracking to measure performance from day one.
The Results
0
Indexation issues
The website has 0 indexation issues post-launch, thanks to thorough QA on sitemap structure, robots.txt, and canonical tags.
+124%
Improvement in page speed scores
Page speed scores improved by 124% – desktop score improved from 62 to 96, mobile from 48 to 82.
100%
Conversion tracking accuracy
Achieved 100% conversion tracking accuracy, with dashboards capturing form submissions, CTA clicks and user journeys without reporting gaps.
3x
Faster crawl rate
Achieved a 3x faster crawl rate through optimised internal linking and streamlined site architecture, enabling more efficient discovery and indexing of new content.