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2,700+ organic leads and top 3 rankings for a global vehicle launch

Automotive

2,700+ organic leads and top 3 rankings for a global vehicle launch

A leading global automotive brand partnered with us to support the launch of its newest vehicle model through a high-performance SEO campaign. With major competition from other OEMs and automotive publishers, they needed to dominate search visibility at every stage of the funnel — from early awareness through to pre-orders and enquiries. We delivered a full-funnel SEO strategy that included technical pre-launch preparation, high-converting landing pages, content creation, and targeted link acquisition. The campaign was designed to capture both branded and category-level search intent ahead of and during launch.

Commercial highlights

+118%

Organic traffic

Organic traffic increased by 118% across all launch-related pages following campaign implementation.

Top 3

Google rankings

Secured top 3 Google rankings for eight high-intent search terms including “[Model Name] release date”, “[Model Name] price”, and “[Brand] new SUV”.

2,700+

Leads

Generated +2,700 leads driven through organic search, including brochure downloads, test drive requests, and pre-orders.

43

High-quality backlinks

Gained 43 high-quality backlinks from top-tier automotive media, review sites, and lifestyle publications.

Project objectives

1

  • To launch SEO-ready vehicle content

We created and optimised content hubs, technical spec pages, and model detail pages with schema, internal links, and fast-loading performance.

2

  • To drive organic pre-orders and early interest

We targeted both branded and non-branded keywords to capture early intent, supported by high-impact CTAs and conversion-focused page layouts.

3

  • To build authority through relevant backlinks

A digital PR and outreach strategy helped secure authoritative placements that boosted rankings and brand trust.

4

  • To outperform major search competitors

By reverse-engineering ranking signals from top competitors, we closed SEO gaps and positioned the new model above rival launches in organic results.

The results

+326%

Increase in visibility

Visibility for branded vehicle model searches increased by 326% within four months of the launch campaign going live.

1.9M

Impressions

Generated 1.9M impressions through organic search over the 6-month campaign period.

+63%

Improvement in click-through rate

Click-through rate improved by 63%, achieved by testing and refining meta titles and descriptions across key landing pages.

+194%

Growth in organic form submissions

Organic form submission increased by 194%, including test drive bookings, brochure downloads, and dealership enquiries.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?