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130+ technical fixes supporting growth across 2,000+ pages

SEO

130+ technical fixes supporting growth across 2,000+ pages

Sierra Six Media was invited to Stockholm for a one-week, on-site SEO consultancy with one of the world’s fastest-growing digital publishing platforms. With tens of thousands of articles and contributors across dozens of categories, the site required a scalable, technically sound foundation to future-proof organic growth and improve performance across high-intent and evergreen content.
brainz magazine

Project objectives

The project supported a global digital publishing platform based in Stockholm, focusing on strengthening technical SEO performance through a comprehensive site audit, improved crawl efficiency, and enhanced visibility for both contributor content and key commercial areas.

  • Deliver a full-scale SEO audit with prioritised, actionable technical fixes

  • Improve crawl efficiency and reduce indexation waste across 2,000+ pages

  • Equip editorial and dev teams with ongoing SEO best practice workflows

  • Future-proof visibility of contributor content and core commercial categories

Work delivered

Comprehensive technical audit

A full SEO audit was completed across 2,000+ live pages using SEMrush, Screaming Frog, and Core Web Vitals, uncovering key issues affecting crawlability, indexation, and performance.

Prioritised technical fixes

Over 130 site-wide improvements were delivered, resolving metadata conflicts, crawl inefficiencies, speed concerns, and structural heading errors to enhance overall site health.

SEO implementation framework

A structured framework was created to guide development and design teams through phased technical improvements and ongoing optimisation.

Data consolidation and reporting

Google Search Console and GA4 were cleaned and unified, with custom dashboards built for clear organic performance tracking.

Contributor SEO guide

A detailed guide was developed to help over 1,500 contributors create SEO-aligned articles that maintain consistency and quality

Internal linking strategy

A site-wide linking plan was introduced across 50+ key categories to strengthen crawl depth, equity flow, and user engagement.

SEO training in Stockholm

In-person sessions were delivered for editorial, tech, and leadership teams, promoting sustainable SEO knowledge and ownership.

Onboarding and best practice

New contributor materials and checklists were produced to embed SEO principles throughout the content creation process.

SEO-optimised templates

Search-ready article templates were introduced to standardise titles, headings, image tags, and metadata for maximum visibility.

Indexing acceleration plan

Sitemap enhancements, URL submission workflows, and content pruning improved indexation speed and overall crawl efficiency.

Core Web Vitals consultation

Advised on key performance improvements including mobile load speed, deferred scripts, compressed media, and UX refinements.

Unified SEO roadmap

A shared SEO framework and live playbooks brought editorial, development, and design teams together, improving collaboration, efficiency, and long-term scalability.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?