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#1 Ranking for “HNW mortgage advisor” and 54% organic traffic growth

Financial services
WordPress

#1 Ranking for “HNW mortgage advisor” and 54% organic traffic growth

A UK-based mortgage brokerage specialising in high-net-worth (HNW) and self-employed clients partnered with us to reposition their online presence for premium lead generation. Their goal was to boost brand awareness, increase search visibility for large mortgage terms, and generate more high-value enquiries via forms, calls, and sign-ups, particularly for £1m–£3m loans and complex self-employed cases. Our SEO strategy addressed every stage of the customer journey, from technical clean-up to content-led visibility. We rebuilt their search architecture, optimised conversion funnels, and drove performance across organic search and Google Maps listings.

Commercial highlights

+1,525

Blog impressions

The benefits of a HNW Mortgage Broker” generated 1,525 blog impressions, establishing itself as a top-performing organic asset for both traffic and engagement.

+628

Service page impressions

Service page impressions increased by 628 across high-value mortgage offerings, including the £1 million and £2 million mortgage pages.

#1

Ranking for “HNW Mortgage Advisor”

Ranking for “High net worth mortgage advisor” improved to position 1 in under three months.

+54%

Organic traffic share

SEO became the website’s leading acquisition channel for phone calls and contact form submissions, accounting for 54% of total traffic.

Project objectives

1

  • To dominate search results for high-net-worth and self-employed mortgage terms

We developed and optimised a suite of high-value landing pages to capture intent-led search traffic, particularly around £1m+ mortgages and complex income profiles.

2

  • To generate inbound leads through contact forms and phone calls

We built out clear call-to-actions, simplified lead forms, and implemented end-to-end conversion tracking to monitor all lead channels.

3

  • To improve visibility on Google Maps and local search

We optimised Google Business listings, structured data, and location content to enhance map visibility and local click-through rates.

4

  • To drive brand awareness and credibility through content

We launched authoritative blogs and guides covering topics such as HNW lending requirements and self-employed mortgage eligibility, positioning the brand as a specialist.

The results

478

Ranking keywords worldwide

The website ranked for 478 keywords globally, including 299 in the UK, across high-net-worth (HNW), self-employed, and large-loan mortgage search terms.

17

Featured snippets secured

Secured 17 featured snippets for highly competitive search queries, including “self-employed buying a house” and “mortgage payment on £2 million”.

+13.6k

Impressions on HNW search terms

Impressions on HNW search terms increased by +13.6k over the last 6 months, driven by new service pages and optimised supporting content.

+95%

Technical SEO score

Technical SEO score improved by 95%, improved from 82% to 95%, including CWV mobile score increase (from 26 to 50) and desktop (from 59 to 99).

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?