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63% increase in organic traffic for a London pest control company

SEO

63% increase in organic traffic for a London pest control company

A London-based pest control company needed to fix significant technical website issues before it could compete for high-value searches across London and the Home Counties. During the first campaign phase, Sierra Six Media improved site health, rebuilt key content and strengthened visibility for commercial pest control searches. The website faced a range of technical SEO challenges, including crawl errors, broken links, missing page structure elements, thin service content and limited search engine visibility. Our goal was to create a stronger long-term SEO foundation while improving accessibility for both search engines and AI-driven search systems.

Project objectives

  • Repair technical issues affecting crawling, indexing and rankings.
  • Increase contact forms, phone calls and local enquiries.
  • Improve visibility for emergency, commercial and location-based searches.

Commercial highlights

84%

Site health improved from 65% to 84%

Site health increased from 65% to 84%, reflecting a significant improvement in the overall technical performance of the website. This indicates that key technical SEO issues have been addressed, creating a stronger foundation for organic visibility and future growth.

152

Website sessions

Website sessions increased by 62.77%, from 94 to 152, demonstrating a strong uplift in traffic during the reporting period. The increase suggests that improved search visibility and ongoing optimisation are helping attract more users to the website.

48.2%

Engagement rate

The engagement rate rose from 30.32% to 48.42%, showing that visitors are interacting more effectively with the website once they arrive. This improvement indicates that the traffic being generated is increasingly relevant and that users are finding the site’s content more useful.

#31 to #2

Position increase

The keyword “pest control maintenance contract London” recorded a substantial ranking improvement, moving from position 31 to position 2. This places the term prominently on the first page of search results and significantly increases its potential to generate relevant organic traffic and commercial enquiries.

The results speak for themselves

We started with a technical and competitor audit to identify the problems limiting organic performance.

More than 6,000 invalid structured-data items were cleaned up. We also fixed broken internal links, removed unnecessary 404 pages and resolved indexing issues.

The site structure was reorganised to make important services easier to find. Insects and termites were added to the main navigation, supported by two new service pages and relevant redirects.

We also rewrote the homepage around emergency pest control searches and introduced GA4 conversion tracking for forms, phone clicks and email links.

The results

The technical work increased the site health score by 19 percentage points, giving future content a stronger platform from which to rank.

Traffic and engagement also improved. Sessions increased by 62.77%, while engagement rate rose by 59.68%.

Early keyword movement showed commercial potential. “Pest control maintenance contract London” climbed 29 positions to reach position 2.

Competitor research also identified 1,900 untapped keywords, creating opportunities to expand content around services such as wasps, fleas, spiders and moths.

The site structure was reorganised to make important services easier to find. Insects and termites were added to the main navigation, supported by two new service pages and relevant redirects.

We also rewrote the homepage around emergency pest control searches and introduced GA4 conversion tracking for forms, phone clicks and email links.

What's next

The next phase will focus on:

  • Expanding high-value pest content
  • Strengthening emergency and commercial service pages
  • Improving location-based visibility
  • Building relevant citations and backlinks
  • Turning increased traffic into more enquiries

Start your journey today

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?