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Food and Beverage

£150k ROI for a national Italian restaurant group

This prominent Italian restaurant chain partnered with us to strengthen its online presence through strategic SEO efforts. A key focus of the campaign was to improve rankings for family-related terms and offers, alongside optimising restaurant pages and key landing pages. By targeting non-branded organic traffic and enhancing user engagement, the campaign delivered a significant boost in visibility, bookings, and overall revenue, supporting the brand’s long-term growth objectives.

Commercial highlights

+£150k

Return on investment

+£150K ROI realised within 6 months, thanks to improvements in organic conversion rates and online bookings.

+8800

New non-brand keyword rankings

8800 New non-branded keyword rankings achieved within the top 10 pages of Google in just 12 months, driving more relevant traffic.

+557

New page 1 rankings

+557 new page-one rankings for non-branded keywords, strengthening organic visibility and reinforcing the website’s authority in search results.

+3%

Unbranded traffic

An increase from 5% to 8%, although this seems small it translated to thousands of additional users visiting the site through non-branded searches.

Project objectives

1

  • Increase non-branded traffic
Grow organic website traffic from non-branded searches to stabilise overall growth, particularly during periods when brand-specific search demand fluctuates.

2

  • Boost group bookings
Focus on attracting large group bookings for occasions like hen parties, stag dos, and birthdays through tailored landing pages and strategic content creation.

3

  • Enhance family engagement
Develop and optimise content targeting family bookings, including promotions for children’s offers and family-friendly offers, to secure repeat visits and larger group bookings.

4

  • Optimise landing pages for conversions
Leverage insights from user behavior to refine and improve landing pages, enhancing conversion rates across targeted campaigns.

The results

+66%

Traffic to family landing pages

Enhanced content and targeted promotions led to a 66% increase in page visits.

+5%

Organic conversion rates

Organic conversion rates increased by 5%, with optimised landing pages delivering stronger engagement and converting more visitors into bookings.

+£195k

Additional revenue

Additional revenue of +£195K was generated, driven by increased bookings from families and group events.

+200%

Growth in newsletter sign-ups

Newsletter sign-ups increased by 200% within 6 months, providing a robust database for email marketing campaigns.

“The investors were super impressed with the work you’ve done.”
JM

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?