• Rated 5/5
The full size white transparent logo for the Sierra Six Media website, an Essex based SEO agency
Schedule a call
Food and Beverage

Driving +312% organic sessions and +59.5% business profile views through SEO

A modern Japanese kitchen and bar with locations across the UK, engaged us to improve organic performance, protect brand rankings, and drive more local traffic. With a blend of technical SEO, content refinement, and Google Business Profile optimisation, we’ve laid the foundations for long-term digital growth.

Commercial highlights

+1.59M

Organic impressions

Generated +1.59M organic impressions in Q1 2025, compared to Q1 2024, driven by improvements in keyword coverage and visibility.

+25%

Organic clicks

25% organic clicks increase – over 17,000 more clicks in Q1 2025 vs the same period in 2024.

+59.5%

Business views

Google Business Profile views increased by 59.5% YoY, across all locations on Google maps in Q1 2025 – strong growth in map and local pack visibility

+15%

Site health

Site health improved by 15% from 71% to 86% following technical audits and fixes.

Project objectives

1

  • Increase organic traffic

Leverage technical improvements and targeted content to grow visibility for both branded and non-branded keywords, with a focus on high-intent local search terms like “sushi near me” and “Japanese takeaway.”

2

  • Protect brand term rankings

Ensure the brand retains top positions for all brand-related searches by protecting core pages, optimising metadata, and monitoring competitor bidding on brand terms.

3

  • Drive direct engagement

Enhance each location’s Business Profile with optimised content, up-to-date menus, and review management to improve local visibility, increase direction requests, and boost direct website visits.

4

  • Achieve a 5% growth in total users by end of 2025

Build a long-term SEO framework through scalable optimisation, keyword expansion, and technical excellence to deliver consistent year-on-year growth.

The Results

+18k

Impressions

Impressions for “takeaway near me” increased by 18K since campaign start.

+86.1%

Menu views

Menu views from Business Profiles increased by 86.1% YoY across all locations.

+21.8%

Website visits

Website visits increased by 21.8% from Business Profiles YoY across all locations.

+312%

Organic sessions

Organic sessions for “takeaway near me” increased by 312% since campaign start.

“These are some impressive stats Sean… We’ve had a better-than-expected first quarter, and would love to be able to efficiently demonstrate the impact that all your work has made.”

-Vicki Patterson
marketing & sales director

Start your journey today

Tagged
error:
Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?