• Rated 5/5
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Driving 177% organic revenue growth for a landscaping retail brand

Retail

Driving 177% organic revenue growth for a landscaping retail brand

This leading outdoor products brand approached us to boost their organic performance during the busy spring/summer period. Despite strong brand recognition, they faced growing competition, evolving customer search behaviour, and challenges around accurate performance tracking. Our mission was to maximise seasonal traffic, improve category rankings, and drive more online sales through a comprehensive SEO strategy. By focusing on high-value search terms and conversion-focused content, we delivered measurable growth where it mattered most.

Commercial highlights

+177%

Growth in total organic revenue

Six months of strategic SEO delivered 177% increase in year-on-year revenue from organic channels.

+58%

Growth in tracked organic revenue

Tracked organic revenue increased by 58%, a clear uplift in online sales directly attributed to search-optimised category and product pages.

+131%

Increase in conversion rate

Conversion rate increased by 131% – organic traffic became more purchase-ready thanks to improved site experience and targeted content.

+67%

Growth in search impressions

Search impressions increased by 67%, visibility expanded across seasonal and commercial search terms, bringing in substantially more potential customers.

Project objectives

1

  • To maximise seasonal ecommerce sales

We prioritised high-intent category pages and ensured SEO-ready content captured peak demand periods.

2

  • To win higher rankings against competitors

Focused optimisation helped secure top visibility in a crowded retail segment, enhancing brand awareness and trust.

3

  • To enhance analytics and performance insight**

We refined reporting in GA4 and clarified benchmarks to ensure seasoned, data-driven decision making.

4

  • To boost site performance and UX**

Technical improvements delivered faster loading pages and smoother user journeys—supporting higher conversions.

The numbers speak for themselves

+278%

Category-level revenue uplift

Category-level revenue increased by 278%, with one of the client’s highest-performing product categories nearly quadrupling in revenue following targeted SEO and content optimisation.

Top 5

Search rankings achieved

Several key search terms climbed into the top 5 positions, strengthening visibility and click-throughs.

+18%

Increase in organic clicks

Organic clicks increased by 18% – more users clicked through to the site, thanks to stronger search positions and compelling meta content.

53.8%

Traffic from organic search

Traffic from organic search increased by 53.8%. Search became the dominant acquisition channel during the campaign period.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?