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Driving a 149% increase in online orders for a premium leather care and restoration specialist

Retail

Driving a 149% increase in online orders for a premium leather care and restoration specialist

We partnered with a specialist in premium leather restoration products, known for helping customers restore and protect everything from leather furniture to car interiors. Prior to our involvement, the brand struggled with limited online visibility, low sales from its website, and heavy reliance on platforms like eBay and Amazon—where selling fees were eating into profits. Our objective was clear: increase online sales through the brand’s own website, build lasting brand awareness, and reduce dependency on third-party marketplaces. By implementing a targeted SEO and PPC strategy, we delivered tangible commercial impact and sustainable growth.

Commercial highlights

+122%

Net revenue

Net revenue increased by 122% between June 2024 and March 2025

+149%

Online orders

Online orders have increased by 149% from 427 to 1,062 over the same 10-month period.

+44.87%

PPC ROI

Achieved 44.87% ROI through strategic Google Ads campaigns.

+13.5%

SEO ROI

Achieved 13.5% ROI, delivering steady growth through organic traffic and improved keyword rankings.

Visibility

Project objectives

1

  • To grow online sales through the website

We created and delivered a full-funnel digital strategy combining targeted Google Ads with SEO-driven content and technical improvements, significantly increasing website revenue and orders.

2

  • To increase brand awareness and reduce reliance on marketplaces

Through sustained SEO, we boosted visibility for core product categories including leather restoration kits, leather paint, and leather care solutions, driving more organic discovery and shifting sales away from eBay and Amazon.

3

  • To establish profitable paid advertising

By launching carefully optimised Google Ads campaigns, we increased high-intent traffic while achieving a 197% ROAS and a low £7.22 cost per conversion.

4

  • To improve keyword rankings and organic visibility

With a content-led SEO approach, we achieved a dramatic uplift in page 1 rankings, taking the total UK keywords on page 1 from 132 to 501 in just over a year.

The numbers speak for themselves

+124%

Gross online revenue

Gross online revenue increased by 124%, comparing June 2024 – March 2025 vs. the previous year.

+369

UK page 1 keywords

Page 1 keywords increased from 132 in April 2024 to 501 by June 2025.

+6k

Additional monthly organic clicks

Search console clicks rose from 9.7k to 15.3k comparing two 8-month periods.

+56%

Share of traffic

Since launching PPC, paid traffic grew to represent 56% of all traffic.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?