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Entertainment

308% increase in organic traffic for London escape rooms & bar

We partnered with one of London’s most iconic escape rooms, renowned for its Sherlock-inspired storytelling and immersive gameplay. Following the challenges of the pandemic, they needed to recover sales, attract corporate and domestic audiences, and promote a newly launched experience. However, their outdated digital presence struggled with low brand awareness, poor search rankings, and declining online sales.

Our goal was to implement a comprehensive digital marketing strategy to revitalise their online presence, drive ticket sales, and establish them as a top entertainment destination. By leveraging PPC, SEO, and local optimisation, we boosted visibility and enhanced the user experience.

Commercial highlights

+582%

Revenue from PPC

Generated a 582% increase in PPC-driven revenue, delivering an additional £290,000+ in sales between March 2022 and July 2023 compared to pre-campaign performance.

+308%

Organic traffic

Organic traffic has increased 308% from the start of the SEO, campaign ran from July 2022 to July 2023.

+71.93

Average position

Average rankings improved by 71.93 positions since the start of the campaign, driving stronger visibility across the entire keyword portfolio.

+521%

ROAS

Achieved a 521% return on SEO investment between March 2022 and June 2024, calculated by comparing organic revenue against SEO expenditure.

Project objectives

1

  • To recover sales post-pandemic
We implemented targeted PPC campaigns and a robust SEO strategy to drive traffic and boost ticket sales, ensuring the business regained its momentum.

2

  • To attract both corporate and domestic audiences
By refining ad targeting and creating engaging content, we tailored our approach to appeal to a wide audience, including corporate groups and casual visitors.

3

  • To boost sales for the newly launched escape room
Our marketing efforts focused on promoting the new experience, utilising both organic and paid campaigns to generate interest and conversions.

4

  • To increase brand awareness and visibility
Through improved search engine optimisation, enhanced Google My Business listings, and consistent branding, we elevated the escape room’s online presence and credibility.

The results

+347%

Paid traffic

+347% increase in paid traffic from the start of the PPC campaign in March 2022 to present (July 2023).

+25%

AOV

Average order value increased by 25% over a 1 year period.

+48%

Total revenue

Total revenue increased by 48% between March 2022 to July 2023.

59%

Of sales

Between March 2022 and July 2023, 59% of revenue generated was from organic and paid traffic.

“Working with Sierra Six Media is an absolute pleasure and we always look forward to our meetings with Jade and team. Being able to access reports for SEO and Paid Media and having the team take the time to go through them each month has become an incredible opportunity to learn, as well as to see and understand the growth Sierra Six has helped us with. The team is super helpful and happy to take the time to explain anything we need a hand with and go above and beyond to provide a first class professional service. Looking forward to continue working with this amazing team of SEO superstars!”

“We’ve been working with Jade and the Sierra 6 team for the last 3 months, and it was one of the best decisions we’ve made as a marketing team. They have used their incredible expertise to transform our digital marketing completely and have been an absolute pleasure to work with – I couldn’t recommend them more.”

-Vanita Patel & Emily Jones

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?