• Rated 5/5
The full size white transparent logo for the Sierra Six Media website, an Essex based SEO agency
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Premium watch retailer specialising in high-value timepieces

Retail

Premium watch retailer specialising in high-value timepieces

This premium timepiece dealer approached us to increase visibility and drive direct enquiries for high-value watch sales and purchases. Despite a strong in-store experience, their online presence lacked visibility and traction across key search terms. We implemented a performance-driven SEO strategy focused on lead generation, organic visibility, and commercial growth. With improved tracking, technical fixes, and content strategy, engagement skyrocketed—and search visibility transformed within months.

Commercial highlights

+1600%

Increase in organic clicks

Organic clicks increased by 1600% and search traffic exploded following improvements in visibility, metadata, and keyword targeting.

+10,000%

Growth in search impressions

Search impressions grew by 10,000% – the site went from limited exposure to thousands of monthly search appearances, driving brand awareness and authority.

+57

Average keyword position gain

Average keyword positions improved by 57 places, with several high-value terms climbing more than 90 positions in search results.

+100%

Growth in tracked keywords

Tracked keywords doubled, transforming the brand from limited organic visibility to hundreds of rankings in UK and global search.

Project objectives

1

  • To grow brand awareness in a competitive luxury market

We prioritised content and SEO improvements around high-intent, non-branded searches relevant to buying and selling watches.

2

  • To drive more direct conversions

With optimised contact pathways and faster page performance, we increased form fills, phone calls, and email clicks from organic traffic.

3

  • To increase visibility for product and service pages

Pages related to sourcing, selling, and part-exchange of watches saw major increases in search exposure and user engagement.

4

  • To improve onsite user engagement

With targeted updates, the site saw a notable boost in time on page, engagement rates, and user actions.

The numbers speak for themselves

+520%

Growth in lead-generating actions

Lead-generating actions increased by 520% – contact form submissions, phone clicks, and email enquiries saw a dramatic uplift across the site.

Top 10

Multiple keywords now on page one

Key commercial search terms secured strong first-page positions, significantly boosting visibility.

+500%

Increase in organic engagement

Organic engagement increased by 500% – users took more meaningful actions on-site, reflecting improved UX and higher buyer intent.

Global reach established

From zero presence to 500+ ranking keywords worldwide—cementing the brand’s visibility in key markets.

Start your journey today

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?