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Ecommerce

+401% organic users and +312% ROAS for an international men’s fashion brand

This innovative men’s underwear brand, renowned for its patented X-Fly technology and sustainable, premium designs, partnered with us to grow their online presence, increase direct sales, and capture email sign-ups for retargeting. Initially focused on the UK market, the campaign evolved to include the US, and is now expanding across France and Germany to build a global footprint.

Commercial highlights

+401%

Organic users

Organic users increased by 401% in the 2nd year of the campaign, compared to the first. (Oct23-Sep24 vs Oct22–Sept23)

+312%

ROAS

+312% ROAS from Oct 2022 to Oct 2024 calculated by subtracting campaign spend from organic & paid revenue.

+76.07

Average position

Average position increased by an avg. of 76.07 since the start of the campaign, across all keywords in the top 100.

+983

Keywords rankings

Expanded organic visibility with 983 ranking keywords, increasing the website’s presence across a broader range of relevant search terms.

Project objectives

1

  • Boost brand awareness
Establish a strong presence in the UK and US markets, and lay the groundwork for expansion into France and Germany.

2

  • Drive online sales
Convert website traffic into direct purchases through a combined SEO and PPC strategy.

3

  • Grow email sign-ups
Build an engaged email list for retargeting and nurturing campaigns.

4

  • Enhance search engine visibility
Optimise for highly relevant keywords to increase organic traffic and long-term visibility across multiple regions.

The results

5x

Organic transactions

Organic transactions increased fivefold, demonstrating a significant improvement in both search visibility and the website’s ability to convert visitors into customers.

90%

Non-branded keywords

90% of ranking keywords were non-branded, expanding visibility beyond existing customers and capturing new audiences through high-intent organic searches.

+15%

Average order value

Average order value increased by 15%, driving greater revenue per transaction and improving the overall value of organic sales.

+312%

Organic sessions

Organic sessions increased by 312%, significantly expanding search visibility and attracting a larger volume of qualified visitors to the website.

“Generally, Sierra Six have been hands on with service they provide us since working with them.”
-Val Tsang
marketing director

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?