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Food and Beverage

+£430K return on investment for national Mexican restaurant bar & group

This popular Mexican restaurant chain partnered with us to refine its SEO strategy on both a national and local level. A key focus was optimising for high-value promotional keywords, driving targeted traffic to specific offers. Through comprehensive optimisation of restaurant and key landing pages, as well as targeted local campaigns, the brand experienced significant improvements in organic visibility and customer engagement.

Commercial highlights

+£430k

return on investment

+£430k return on investment realised within 6 months, driven by improvements in organic conversion rates and online bookings.

+9500

non-branded keywords

+9500 non-branded keywords achieved within the top 10 pages of Google over 12 months, driving highly relevant traffic.

+338

page 1 rankings

+338 page 1 rankings, for non-branded keywords, strengthening the site’s authority in organic search results.

+12k

non-branded traffic

Monthly visitors from non-branded searches increased by 12k, as non-branded traffic rose from 3% to 7%.

Project objectives

1

  • Increase non-branded traffic
Grow organic visibility to stabilise traffic, even when brand-related search volume fluctuates.

2

  • Boost group bookings

Drive more bookings for large gatherings, such as hen parties, stag events, and birthdays, through tailored content and landing page optimisation.

3

  • Promote key offerings
Increase engagement with flagship promotions like Bottomless Brunch and 2-for-1 cocktails by optimising and promoting dedicated pages.

4

  • Strengthen Local Search Visibility
Focus on local SEO strategies to rank higher in searches for key terms in specific cities, leveraging insights from GMB listings and location page performance.

The results

+93

positions

A Liverpool location page went from unranked to page one for a key term with 27,000 monthly searches in just two months, climbing 93 positions.

#3

on maps

The Liverpool GMB listing rose from 16th to 3rd place for “Mexican restaurant Liverpool,” outperforming competitors.

+£467K

additional revenue

Additional revenue of £467K was generated from increased bookings, particularly for promotions and group events.

+121%

bookings

Bookings increased by 121% across key promotional pages (Bottomless Brunch and 2-for-1 cocktails) within 6 months, demonstrating the success of targeted optimisation.

“The investors were super impressed with the work you’ve done.”
JM

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?