• Rated 5/5
The full size white transparent logo for the Sierra Six Media website, an Essex based SEO agency
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253.6% organic revenue growth and 261% more impressions for insulation suppliers

Retail

253.6% organic revenue growth and 261% more impressions for insulation suppliers

An established e-commerce brand specialising in trade and consumer insulation products partnered with us to elevate their SEO performance, grow organic revenue, and build authority in a fiercely competitive sector. Our integrated approach focused on technical SEO, content scaling, and ranking recovery for high-value commercial terms.

Commercial highlights

+253.6%

Organic revenue

Organice revenue increased 253%.6, generated from SEO year on year.

+72%

Total website users

Total website users increased by 72%, from 49,430 to 85,097 YoY across all channels, with the majority uplift from organic.

+185.1%

Organic users

Organic users increased by 185.1%, generating 11,324 visitors from organic search in the last 90 days.

+261.1%

Organic impressions

Organic impressions increased by 261.1%, generating over 1.1 million impressions in 90 days.

Project objectives

1

  • Drive revenue through search

Optimise technical structure and content to attract high-intent buyers for products like RWA45, Rockwool, and acoustic insulation.

2

  • Build authority in a niche market

Strengthen domain authority and credibility through content, schema, and backlink refinement.

3

  • Recover lost rankings for key terms

Troubleshoot a ranking dip on the term “insulation,” which later recovered to position #11 following page structure fixes.

4

  • Establish evergreen blog visibility

Scale impressions for blogs to drive brand recall, answer common trade questions, and support product pages with internal links.

The numbers speak for themselves

+11

New keyword rankings

+11 new keyword rankings across RWA45 and Rockwool SKUs, including 3 new Top 3 positions in just 90 days.

+5 pts

Increase in Domain Authority

Domain Authority increased by 5 (from 20 to 25), positioning the site level with direct competitors.

+23,000

Blog impressions

+23,000 total blog impressions in the past 90 days alone – a 6x uplift in blog traffic, now driving discoverability for long-tail and buyer-intent queries.

+165.6%

Increase in organic clicks

Organic clicks increased by 165.6% YoY- more high-quality users with stronger intent, fewer bounces, and better conversion paths.

Start your journey today

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?