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+213% organic impressions through SEO for a UK Pan-Asian restaurant group

SEO

+213% organic impressions through SEO for a UK Pan-Asian restaurant group

A well-established UK restaurant group with multiple high street locations partnered with Sierra Six Media to enhance their on-site content and technical SEO. The goal: rewrite and optimise over 100 webpages to strengthen organic visibility, unify the brand voice, and improve the overall user journey across the site.

Commercial highlights

100+

Pages rewritten

We’ve rewritten over 100 pages including restaurant location pages, menus, FAQs, and allergen information.

+213%

Increase in organic impressions

Increased organic impressions by 213% on newly optimised pages within the first 8 weeks.

+37

Keyword position jumps

37 keyword position increases across high-intent search terms including “[city] restaurants”, “bottomless brunch near me” and “vegan-friendly options

+92%

Site health score

Improved site health score by 92% through technical SEO fixes and strategic on-page enhancements, strengthening overall search performance.

Project objectives

The project focuses on strengthening SEO performance through scalable, high-quality content and improved technical optimisation. The primary goals are to ensure brand-consistent SEO content delivery at scale, resolve technical SEO challenges that affect website health and crawlability, and improve visibility for location-based and search-intent-driven queries.

  • Deliver SEO-optimised content at scale while maintaining brand consistency
  • Resolve technical SEO issues impacting site health and crawlability
  • Improve performance for location-based and search-intent-driven queries

Project Highlights

1

  • Rewrote 100+ pages across restaurant locations, booking flows, allergen info, and more

Optimised and refreshed over 100 pages to improve SEO performance, user experience, and content consistency across restaurant and booking-related pages.

2

  • Applied brand tone-of-voice guidelines using Grammarly and structured review cycles

Maintained consistent brand messaging across all content through editorial reviews, Grammarly checks, and structured QA processes.

3

  • Fixed over 1,500 redirect chains and crawl errors to improve indexing

Resolved technical SEO issues, including redirect chains and crawl errors, to improve site health and search engine indexing.

4

  • Enhanced internal linking strategy to boost discoverability of core pages

Improved internal linking structure to strengthen site navigation, increase page authority, and support discoverability of key pages.

5

  • Implemented semantic SEO enhancements to future-proof content for AI-led search trends

Applied semantic SEO best practices to align content with evolving AI-driven search behaviour and improve relevance for intent-based queries.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?