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Driving 144% organic growth for a leading performance engineering specialist

Automotive
Ecommerce

Driving 144% organic growth for a leading performance engineering specialist

A UK-based performance engineering specialist, known for its expertise in standalone ECU systems and bespoke tuning solutions, approached us to elevate its digital visibility and increase high-value product enquiries. While its technical credibility was strong within the motorsport and tuning communities, its online presence lacked structure, search reach, and commercial performance. Our goal was to deliver a focused SEO strategy that would drive qualified traffic, strengthen visibility across niche product categories, and support long-term growth in both workshop bookings and ecommerce sales.

Commercial highlights

+144%

Organic traffic

Organic traffic increased by 144%, driven by improved site architecture, keyword optimisation, and targeted content enhancements.

+67

New keyword rankings

67 new keyword rankings, including high-intent terms like “motorsport wiring loom”, “engine rebuilders”, and “aftermarket ECU”.

+91%

Increase in engagement

Engagement increased by 91% on optimised product pages and service content, including in-house developed sensor kits.

+112%

Growth in enquiries

Enquiries increased by 112%, driven by stronger visibility in organic search and improved local discovery.

Project objectives

1

  • To restructure the website for SEO performance and conversions

We rebuilt the site to improve crawlability and focus on high-priority categories such as ECU tuning, MAP sensors, and TPS adaptor kits, helping users and search engines better navigate key offerings.

2

  • To increase visibility across tuning and motorsport-related search terms

Through keyword mapping and technical SEO, we expanded ranking coverage across commercial terms in the standalone ECU and motorsport electronics markets.

3

  • To support online sales of high-margin, specialist products

We enhanced product page content and metadata to improve search intent alignment, particularly for in-house kits and niche aftermarket components.

4

  • To grow local visibility and engagement via Google Business

We optimised their GMB profile and reporting, leading to higher rankings in map packs, more direct calls, and increased website clicks.

The results

+14.23

Increase in average keyword position

Average keyword position increased by 14.23 across all tracked search terms, with strong uplift in commercial visibility.

+137.5%

Growth in Google Business users

Google Business users increased by 137.5%, with over 3,900 total views and a significant rise in calls, direction requests, and site visits.

+375%

Increase in keywords with SERP features

Keywords appearing with SERP features increased by 375%, with page-one rankings and rich results for high-value terms including “fuel injector cleaning service” and “piggyback ECU”.

+123.33%

Increase in GMB-driven sessions

Google Business emerged as the third-largest traffic source, generating the strongest user engagement, the lowest bounce rate, and a 123.33% increase in sessions.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?