SEO

313% revenue growth and 10x more inbound calls through SEO

Our client, an award-winning phone and computer repair specialist based in Chelmsford, Essex, approached us with a clear goal: to dominate search rankings for the term “iPhone repair” at county, city, and local levels. They also wanted to increase phone calls and form submissions through their website.

This campaign exceeded expectations, making it one of our most successful projects to date.
iPhone Repair Store

Commercial highlights

+313%

Revenue

Revenue increased by 313% through improved search visibility, higher-quality traffic, and stronger lead generation. The 313% revenue growth demonstrates the impact of a targeted digital strategy.

10x

Inbound calls

Inbound phone enquiries increased by 10x, driven by improved rankings, local visibility, and website performance. The 10x increase in inbound calls delivered a significant rise in qualified leads

+419%

Organic users

Organic users grew by 419% following SEO improvements across technical performance, content, and keyword targeting. The 419% increase in organic users significantly expanded search-driven traffic.

#1

in Essex

The business achieved #1 rankings in Essex for key commercial search terms, increasing local visibility and enquiry opportunities. Securing #1 positions in Essex strengthened its competitive presence in the region.

Project objectives

1

We created a full new sitemap based on search terms and collaborated with their designer on a new website.

2

Ensuring consistency was key, so we aligned the GMB listing with over 100 online directories that previously displayed incorrect data. Regular updates were made to enhance the client’s presence in local search results.

3

The client had built up a spammy link list over time without notice. We created files for link disavowment and reclaimed lost links.

4

Adding structured data was essential to help Google understand location-specific and service-related information. This strengthened both organic search rankings and visibility in Google Maps listings.

“They haven’t let us down, highly recommend”
Gordon Smith
Director

Start your journey today

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?