• Rated 5/5
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Ecommerce

We increased organic traffic by 82% for a wholesale plumbing distributor

This ecommerce business supplies both trade and public customers with high-quality plumbing spares at competitive prices. They approached us for SEO support to boost their organic sales. Despite a challenging website rebuild that went live with technical issues, we achieved significant progress, including an 82% increase in new site users.
Plumbing Parts Store

Commercial highlights

-18%

Bounce rate

By improving the site’s user experience, navigation, and page performance, we reduced the bounce rate by 18%. Visitors spent more time exploring the website, resulting in stronger engagement and a higher likelihood of progressing through the customer journey.

35

Keywords improved

Our SEO strategy increased the rankings of 35 targeted keywords, helping the business gain greater visibility across high-intent search terms. This improved search presence drove more qualified traffic from both trade professionals and retail customers.

90+

Positions on serp

The campaign delivered improvements of 90+ positions across Google’s search results, moving key commercial keywords closer to page one. These ranking gains significantly increased the brand’s online visibility and organic reach.

+30%

Conversion rate

Alongside increased traffic, website optimisation and improved user journeys contributed to a 30% increase in conversion rate. More visitors completed enquiries and purchases, turning organic traffic into measurable business growth.

Project objectives

1

  • To increase keyword positioning
We optimised website content to target relevant keywords and search terms, improving search engine visibility and ensuring the site ranks higher for key plumbing-related queries.

2

  • To Increase Conversion Rates
By driving targeted traffic through SEO and enhancing the user experience, we created a seamless journey that made it easier for visitors to convert into customers.

3

  • To Build a New Sitemap
The website rebuild presented challenges with URL structures. We developed a new sitemap focused on search terms and user intent, creating optimised, brand-new URL structures for better navigation and search performance.

4

  • To Resolve Indexing Issues
The site had a history of de-indexing problems. After the rebuild, we ensured all critical pages were indexed correctly, safeguarding the site’s visibility and search performance.

The results

+22%

Page views

Organic page views increased by 22% after technical SEO issues were resolved and key landing pages were successfully indexed. Improved rankings for valuable search terms attracted more qualified visitors to the website.

+12%

Session duration

Average session duration increased by 12% as technical fixes eliminated broken user journeys and improved site navigation. Visitors were able to browse the website seamlessly, leading to greater engagement.

+19%

Pages per session

Users viewed 19% more pages per session thanks to an improved site structure and the introduction of optimised product pages. Better internal linking and navigation encouraged visitors to explore more of the catalogue.

+56%

Goal completions

Organic goal completions increased by 56%, demonstrating that higher-quality traffic and an enhanced user experience translated into more enquiries and online purchases, delivering measurable commercial growth.

“I’m pleasantly surprised with the team, they’ve been really quite thorough which is rare these days.”

Gavin Mariner
Director

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?