• Rated 5/5
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+375% growth in SERP feature visibility for a prestige automotive retailer

Automotive

+375% growth in SERP feature visibility for a prestige automotive retailer

This specialist retailer of high-performance and premium used vehicles partnered with us to elevate their digital presence and attract discerning buyers online. Despite offering an exceptional physical showroom experience, their online visibility and keyword reach did not reflect the calibre of their stock. Over six months, we executed a focused SEO campaign to increase visibility, enhance user journeys, and convert high-intent traffic across key model, personalisation, and finance pages.

Commercial highlights

60.57%

Organic share of total traffic

Organic search became the top-performing channel, driving over 60% of all site sessions.

+26.6k

Growth in search impressions

Search impressions grew by 26.6k within the first 4.5 months of the campaign.

+39%

Contribution to conversions

Organic traffic drove 39% of goal completions sitewide.

+41.93

Average keyword ranking

Avg. keyword ranking went up by 41.03 – measured across all tracked search terms within make, model, and finance categories.

Project objectives

1

  • Strengthen visibility for prestige makes, models, and services
We aimed to improve organic rankings across high-intent keywords related to luxury vehicle makes, personalisation, and finance. This involved a targeted on-page optimisation strategy and enhanced internal linking between model-specific pages.

2

  • Position organic search as the primary traffic and lead channel

Our strategy focused on making organic the top-performing digital channel by improving site architecture, targeting commercial search intent, and aligning content with user journeys.

3

  • Attract qualified buyers through optimised landing pages
We enhanced metadata, page copy, and layout across key landing pages to ensure relevance, drive engagement, and support higher conversion rates from organic search.

4

  • Expand keyword footprint and search engine visibility

We monitored and improved keyword rankings across make, model, and service pages, while identifying opportunities to capture new SERP features through structured data and content refinement.

The results

+309

Ranking keywords

Ranking keywords increased by 309, from 65 to 374 during the campaign, expanding visibility across key vehicle and service terms.

+375%

Growth in keywords with SERP features

Keywords with SERP features increased by 375%, with featured snippets, image packs and FAQs appearing across a growing range of high-value search terms.

+10.19%

Visibility uplift

Visibility improved by 10.19% across target keyword sets, with strong gains across high-value landing pages.

698

Organic sessions

Generated 698 organic sessions during the campaign, making organic search the second-largest traffic source and the leading channel for lead generation.

“Fantastic service from the team, would highly recommend! 5*”

Anthony Parker
Director

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?