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Food and Beverage

105% more leads for a Private Chef through local SEO & Web Design

This private chef, previously relying solely on social media, partnered with us to establish a professional online presence and attract more enquiries for private events, transitioning from agency work to self-employment. To achieve this, we designed and developed a bespoke website to showcase her experience and work. Additionally, we created an optimised Google My Business (GMB) listing and implemented a local SEO strategy targeting key regions, including Essex, Kent, and Suffolk. The results transformed her online visibility and lead generation.

Commercial highlights

+105%

Leads

Number of leads increased by 105%, compared to the number she was receiving previously via social media.

+43.19

Average position

Average position increased by 43.19 across all keywords, with 8 keywords ranking on page 1 of Google.

+63

New keyword rankings

Secured 63 new keyword rankings through targeted optimisation efforts.

#3

On maps

Secured the #3 position on Google Maps in Essex, ranking ahead of 40 competing businesses.

Project objectives

1

  • Establish an online presence

Create a professional website and optimise a GMB listing to showcase her work and attract potential clients.

2

  • Increase lead generation

Generate more direct enquiries for private events, reducing reliance on agency work.

3

  • Boost local visibility

Implement a local SEO strategy to rank higher for relevant searches in Essex, Kent, and Suffolk.

4

  • Target niche keywords

Optimise for specific terms to connect with high-value clients looking for private chefs in her regions.

The results

+28.3k

Impressions

Impressions increased by 28.3k in search results, significantly increasing visibility.

+175%

Increase in website traffic

Website traffic increased by 175% since launching the new site and optimising for local SEO.

+4.6%

Click-through rate (CTR) improvement

Click-through rate (CTR) increased by 4.6% across local search results and the Google Business Profile.

+12

New enquiries per month

The campaign generated an additional 12 enquiries per month within six months, meeting lead generation objectives.

Website design

Branding

Branding objectives

1

  • Create a distinctive visual identity

Design a brand that feels unique and recognisable, helping Chef Paige stand out in the private dining market.

2

  • Embrace modern minimalism

Use clean lines, refined typography, and mininal colour choices to reflect a contemporary yet timeless style.

3

  • Communicate luxury and professionalism

Ensure the branding conveys high-end service and culinary expertise, matching the quality of Chef Paige’s offering

4

  • Align with personal brand values

Capture the essence of Paige’s personality and approach—elegant, bespoke, and rooted in thoughtful simplicity.

“We’ve contracted Sierra Six Media for 12 months to improve our visibility for events throughout Essex and London. After just 6 months, we’re more than happy to review them on their tenacity to drive results and ensure our return on investment (which we did in month 4). Everyone we’ve dealt with at Sierra Six come back to us very promptly, with expert insights and they follow up to ensure our needs are met. We look forward to a long and prosperous relationship – thank you.”

Chef Paige
Private chef

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?