SEO
Corporate security solutions provider
A leading provider of corporate security solutions partnered with us to improve their online presence and drive targeted traffic from Essex and the Southeast. The primary objectives were to increase website traffic, enhance usability, and improve conversion rates. By addressing technical SEO challenges and optimising the website for corporate audiences, we created a strategy designed to deliver measurable results.
Commercial highlights
+156%
of organic leads
Delivered a +156% increase in organic leads over 3 years through targeted SEO campaigns, improved keyword visibility, technical optimisation, and high-intent search traffic growth.
+319%
organic users
Achieved a +319% increase in organic users over 3 years by expanding search visibility, improving technical SEO performance, and increasing rankings across competitive commercial keywords.
+137%
conversions
Generated a +137% increase in conversions over 3 years through SEO-led landing page optimisation, improved user experience, and stronger targeting of conversion-focused search traffic.
£1M+
closed leads
Generated over £1M+ in closed leads through SEO by increasing organic visibility for commercial searches, driving qualified enquiries, and delivering long-term inbound lead growth.
Project objectives
1
- Conduct a comprehensive on-site audit
We carried out a full technical audit of the website, creating a 200-point implementation document. Our team worked closely with developers to ensure all recommended changes were effectively implemented.
2
- Enhance SEO performance
The website was completely rewired to target high-value corporate keywords, moving the focus away from domestic solutions and aligning content with the client’s desired audience.
3
- Develop a targeted keyword strategy
A detailed keyword strategy was created to prioritise terms related to corporate security solutions. This approach positioned the client as a leader in their field while driving more relevant traffic to the site.
4
- Set up advanced conversion tracking
We integrated detailed conversion tracking, including phone call tracking, to optimise for keywords delivering the highest return on investment (ROI). This data-driven approach allowed us to refine strategies for maximum impact.
Testimonial
“Incredibly professional & knowledgable,I couldn’t recommend any higher.Our sales leads since working with S6 have been fantastic and we are looking forward to continuing working together.”
Darren Wallace, Marketing Manager
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Tagged SEO