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From 72 SEO errors to zero: a fertility clinic SEO success story

SEO

From 72 SEO errors to zero: a fertility clinic SEO success story

A fertility and women’s health clinic partnered with Sierra Six Media to strengthen the technical SEO foundation of her website, improve crawlability, expand service content and increase organic visibility across fertility, gynaecology and women’s health-related searches. The website faced a range of technical SEO challenges, including crawl errors, broken links, missing page structure elements, thin service content and limited search engine visibility. Our goal was to create a stronger long-term SEO foundation while improving accessibility for both search engines and AI-driven search systems.

Commercial highlights

99

Site health improved from 81 to 99

A full technical SEO audit and website crawl identified critical technical issues impacting visibility. Through a structured technical optimisation programme, site health increased from 81 to 99 within one month.

0

Errors

All critical crawl and technical issues identified during the project were successfully resolved, reducing the total number of errors from 72 to 0. This significantly improved the website’s technical health, quality signals, and search engine accessibility.

240 to 20

Total SEO issues

Technical fixes, structural improvements, and content optimisation reduced overall site issues from 240 to just 20, significantly strengthening the website’s SEO foundation.

3 to 21

Indexed pages

Google indexed pages increased from 3 to 21, including treatment and condition pages that previously lacked visibility in Google search results.

The results speak for themselves

The project delivered substantial technical SEO improvements within a short timeframe.

Project objectives

  • Significant improvement in crawlability
  • Improved internal linking structure
  • Enhanced service page depth
  • Better page hierarchy and heading structure
  • Stronger local SEO foundations
  • Improved AI crawler accessibility
  • Increased indexed pages from 3 to 21
  • Improved technical SEO compliance across the website

The outcome

By combining technical SEO improvements, content expansion, internal linking optimisation and local SEO enhancements, Sierra Six Media transformed the website’s technical foundation and significantly improved its search readiness.

The website is now in a far stronger position for:

  • Organic search growth
  • Improved crawlability
  • Better indexing performance
  • Local SEO visibility
  • AI-driven search discovery
  • Future content expansion
  • Long-term SEO performance

With critical technical issues resolved and core treatment pages strengthened, the website now provides a much stronger foundation for ongoing organic growth within a highly competitive healthcare sector.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?