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20.92% Increase in organic traffic & major page 1 ranking growth

SEO

20.92% Increase in organic traffic & major page 1 ranking growth

A leading London education provider partnered with Sierra Six Media to improve their organic visibility, increase keyword rankings, and generate more course applications through organic search. Through a targeted SEO strategy focused on technical optimisation, content restructuring, AI search visibility, and keyword expansion, the campaign achieved substantial growth across organic traffic, search visibility, and first-page keyword rankings within a highly competitive education sector.

Year-on-year performance

+20.92%

Organic traffic growth

Organic traffic increased by 20.92% year-on-year, demonstrating the success of the SEO campaign in attracting more visitors through organic search.

+41.26%

Organic traffic share

Organic search became the highest-converting channel, contributing 45.6% of all conversions, highlighting its effectiveness in driving valuable user actions.

+45.6%

Conversion performance

Organic search became the highest-converting channel, contributing 45.6% of all conversions, highlighting its effectiveness in driving valuable user actions.

+30.95%

Website session increase

Website sessions increased by 30.95%, indicating higher user engagement and increased website visits during the campaign period.

Technical SEO Improvements

The campaign focused heavily on improving the website’s technical health and performance.

Results included:

  • Tech audit score improved from 45 to 72
  • Total technical issues reduced from 82,000 to 14,000
  • Desktop Core Web Vitals score improved from 30 to 60
  • Internal linking score improved to 76%
  • Legacy indexing and canonicalisation issues resolved
  • Improved crawlability and search engine accessibility

These improvements strengthened the SEO foundation and removed key technical barriers that were impacting rankings and visibility.

Increased visibility & keyword coverage

The SEO campaign significantly expanded the client’s keyword footprint and overall search visibility.

  • Visibility increased by 9.73%
  • Average search position improved to 10.14
  • 3,258 worldwide organic keywords ranked
  • 2,562 UK organic keywords ranked
  • 65 keywords improved into the 1st position
  • 252 keywords improved into the Top 3
  • 863 keywords improved onto Page 1
  • 1,074 new featured snippets achieved

The outcome

By combining technical SEO improvements with targeted keyword optimisation, content restructuring, and AI visibility enhancements, Sierra Six Media significantly improved the client’s organic search presence and application-focused visibility.

The campaign delivered:

  • Strong increases in organic traffic and engagement
  • Hundreds of new Page 1 rankings
  • Increased visibility across competitive education searches
  • Improved technical SEO performance
  • Better Core Web Vitals and user experience
  • Greater AI search visibility
  • A scalable framework for long-term organic growth

SEARCH MARKETING

Looking to grow your organic traffic?

At Sierra Six Media, we help businesses and organisations increase visibility, generate qualified traffic, and grow through data-driven SEO strategies tailored to their industry.

Whether you operate in education, B2B, ecommerce, or professional services, our SEO campaigns are built to deliver measurable growth.

Get in touch

Campaign performance data and SEO metrics sourced from client reporting and campaign documentation.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?