• Rated 5/5
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Increased organic enquiries by 500% and delivered 600% ROI for a Shoreditch-based venue offering studio hire

Retail

Increased organic enquiries by 500% and delivered 600% ROI for a Shoreditch-based venue offering studio hire

We partnered with a versatile East London venue offering industrial-chic space for photography, filming, and private hire. Despite its standout features, the venue struggled with limited search visibility, slow online growth, and a drop in booking enquiries post-pandemic. Our objective was to drive consistent studio bookings, improve organic search performance, and elevate their digital presence. By deploying a tailored SEO strategy, supported by technical fixes and strategic content, we attracted the right traffic and secured measurable growth.

Commercial highlights

500%

Increase in enquiries

Booking enquiries increased by 500%, with organic search becoming a major driver of new business during the campaign.

+200%

Growth in organic traffic

Organic traffic grew by 200% – steady month-on-month increases from search engines, thanks to ongoing optimisation and improved rankings.

+40.5

Average position gain

Tracked keyword rankings improved by an average position of 40.5 across commercial and location-based terms.

+600%

ROI from SEO

Achieved an impressive 600% ROI based on comparative value of organic performance vs. campaign spend over 12 months.

Project objectives

1

  • To boost studio bookings from creatives and event planners

We targeted high-intent search terms and improved site UX to increase conversion opportunities from relevant traffic.

2

  • To attract commercial clients and production teams

Through targeted SEO, improved metadata, and enhanced landing pages, we appealed to professionals seeking reliable venue hire.

3

  • To improve visibility for priority services

By focusing on photography, video, and event hire keywords, we secured first-page rankings and expanded reach.

4

  • To lay strong SEO foundations

A full technical audit improved the site health score, while structured content and internal links supported long-term visibility.

The numbers speak for themselves

+540%

Growth in organic impressions

Search visibility skyrocketed by 540% across high-intent keywords, driving stronger brand awareness and interest.

+120%

Increase in user engagement

User engagement increased by 120%. Visitors spent more time on-site, explored more pages, and converted at double the previous rate.

+95%

Growth in confirmed bookings

Confirmed bookings increased by 95%, nearly doubled year-on-year, with a marked increase in midweek and off-peak hires.

72%

Of bookings

Over 70% of all tracked bookings during the campaign came directly from organic search.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?