• Rated 5/5
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Ecommerce

We helped Snoopy increase revenue by 135%, transactions by 92% and conversion rate by 90% through strategic SEO.

This luxury children’s footwear brand, known for its lightweight, high-quality shoes designed in East London and crafted in Europe, sought to elevate its online presence in preparation for a major partnership with a globally recognised brand. They needed SEO and PPC campaigns to improve visibility, drive traffic, and position their collection alongside other modern luxury brands.

Project objectives

The project focuses on strengthening SEO performance through scalable, high-quality content and improved technical optimisation. The primary goals are to ensure brand-consistent SEO content delivery at scale, resolve technical SEO challenges that affect website health and crawlability, and improve visibility for location-based and search-intent-driven queries.

  • Deliver SEO-optimised content at scale while maintaining brand consistency
  • Resolve technical SEO issues impacting site health and crawlability
  • Improve performance for location-based and search-intent-driven queries

Commercial highlights

66

Content placements

Secured 66 high-quality content placements across carefully selected, high-authority publishers to maximise reach, credibility and SEO impact.

167K

Influencer reach

Delivered an influencer campaign reaching 167K people through strategic collaborations with popular Instagram creators between July and September.

100%

Visual content

All media coverage featured product or lifestyle imagery, ensuring consistency and appeal.

Yes

National publications

Secured features in several national publications, including OK Magazine, significantly boosting brand awareness.

Project objectives

1

  • To increase keyword positioning
Updating website content to focus on keywords and search terms, and improving the overall usability of the website.

2

  • Boost brand awareness
A media and influencer strategy created excitement around the launch, garnering earned media attention and securing impactful PR placements to elevate visibility.

3

  • To drive up user engagement
By aligning the brand with affinity audiences and positioning their collection alongside other modern luxury brands on page 1 of Google.

4

  • Reinforce a premium British identity
We optimised the website for high-impact keywords, ensuring the messaging reflected the brand’s status as a high-end British label. This approach also achieved page one rankings for the brand’s most popular collections.Support other sales channels by implementing attribution modelling and analysing customer paths.

The results

+92%

Website transactions

Website transactions increased by 92%, driving significantly more online purchases and turning more visitors into paying customers.

+90

Ecommerce conversion rate

The ecommerce conversion rate improved by 90%, helping a much higher percentage of website visitors complete a purchase.

+135%

Revenue

Revenue grew by 135%, delivering substantial commercial growth through stronger organic performance and improved customer conversion.

+13.2%

AOV

Average Order Value (AOV) increased by 13.2%, with customers spending more per transaction and generating greater revenue from each sale.

“The campaign was incredibly successful with a strong multi-platform digital presence”
Stu Anderson
Director

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?