NATIONAL SEO
Digital marketing strategy for an educational institution. SEO focused.
+23%
Page views
Page views increased by 23% once we made changes to the website based on a keyword-focused sitemap.
25
keywords improved
25 keyword rankings improved by over 20 positions
+58%
Avg session duration
The average session duration increased by 58% once we had updated content across the website.
60+
Positions
Some keywords on the website have seen an increase of over 60 positions on search results.
CLIENT
CBWA - construction & welding training centre
National SEO case study: We were challenged to increase course admissions for this training academy. We know we needed to:
To increase keyword positioning
Updating website content to focus on keywords and search terms, and improving the overall usability of the website.
To increase conversion rate
Using SEO to drive traffic to the website, optimising content to persuade users to sign up.
Build a New Sitemap
Using keyword research to create a sitemap focused on search terms with updated meta data and URL structures.
To carry out audits
We had to carry out technical audits to identify any issues across the website that were negatively affecting rankings.
RESULTS
Project highlights
13
Keywords on position 1
The website is now ranking on position 1 Google's SERP for 13 of their keyterms.
-20%
Bounce Rate
Bounce Rate declined by 20% once the correct traffic was being directed to the website.
25
Keywords on page 1
The website is now ranking on page 1 for 25 of their keyterms.
+10%
Increase in CR
Course admissions increase by 10% once the website was ranking on page 1 for relevant keywords.
DIGITAL MARKETING TRUSTED BY 60+ COMPANIES
