With people now always connected, dozens of tiny moments of intent occur every day. Understand the moments that matter by stepping into your customer’s shoes. Be there when your customers need you the most.

customer moments


We refer to this as the ‘moments that matter’. Win the moments that matter by connecting with customers at the right time and place with the right message.

Moments can be split into 4 categories:

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  1. I want-to-find moments. When people want information about a product or service: new shoes
  2. I want-to-watch moments. When people want ideas or to be entertained: hairstyles trends women
  3. I want-to-know moments. When people need answers or help with something: how to fix a shelf
  4. I want-to-buy moments. When people are ready to purchase a product or service.

The moments that matter to your customers will help drive results for your business.

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Your marketing goals

Your marketing goals should align with your customer’s goals.

Once you’ve aligned your marketing with customer moments, you can consider the set of platforms that will help you achieve them.

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People use Google every day to find the products or services that your business offers.

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We can help your business be in front of people when they need you the most; when the customer says ‘i want to buy’, through search engine optimisation (SEO), search and the display network. We’ll tap into the moments that matter and capture sales when the customer is poised. With over 10 years experience in the industry, we’ve seen a lot of changes in search marketing. ‘Moments’ have probably been the most monumental development within online consumer behaviour over recent years.

TIP: If your target market are males aged 18 – 34, AdMob by Google reaches 91.5% of this demographic. We can put you in touch with an AdMob account manager if this sounds like it is for you.


Jade Bartholomew, Director, Sierra Six Media
01245 791223