Commercial highlights

+308%

Organic traffic

From the start of the SEO campaign in July 2022 to present (July 2023).

+63.78

Average position

Since the start of the campaign, across all keywords in the top 100.

+582%

Reveue from PPC

Between March 2022 and July 2023, we generated £290k+ extra revenue from paid traffic compared to before running ads.

1129%

ROAS

From March 2022 to July 2023. Calculated by subtracting campaign spend from Organic & Paid revenue.

CLIENT

London Escape Room

Sierra Six Media were appointed by a Sherlock themed escape room to take on their PPC. With the aim to increase sales, among other goals. This eventually lead to SEO and Facebook advertising too.

To Increase online sales

We combined strategic PPC campaigns and SEO to boost online sales and ROI, ensuring a well-rounded approach.

To increase keyword positioning

Revamping website content to target relevant keywords, elevating search engine rankings and visibility.

To increase conversion rate

Leveraging SEO & PPC to attract traffic and fine-tuning website content to improve user journey & boost conversion rates.

Improve GMB ranking

Enhancing Google My Business profile with accurate information, reviews, and images for better local visibility.

London Escape room - SEO, PPC & Paid Social Case Study
RESULTS

Project highlights


+347%

Paid traffic

From the start of the PPC campaign in March 2022 to present (July 2023).

+25%

AOV

Average order value increased by 25% over a 1 year period.

+48%

Total revenue

Between March 2022 to July 2023, revenue increased by almost 50%.

59%

Of sales

Between March 2022 and July 2023, 59% of revenue generated was from organic and paid traffic.

"Working with Sierra Six Media is an absolute pleasure and we always look forward to our meetings with Jade and the team. Being able to access reports for SEO and Paid Media and having the team take the time to go through them each month has become an incredible opportunity to learn, as well as to see and understand the growth Sierra Six has helped us with. The team is super helpful and happy to take the time to explain anything we need a hand with and go above and beyond to provide a first class professional service. Looking forward to continue working with this amazing team of SEO superstars!"

— VANITA PATEL, MARKETING EXECUTIVE.

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