Google Ads agency
- Focused on ROI and ROAS
- Controlled ad spend and analysis
- Leveraged machine learning
- Rolling contracts
Your outsourced Google Ads department
Top visibility
Google Search Ads put your business right at the top of the page, capturing the attention of high-intent customers the moment they search for your product or service. With prime placement and powerful targeting, these ads ensure you’re the first option they see, driving clicks and conversions. Whether you’re looking to increase leads, boost sales, or dominate your market, Google Ads helps you appear where it matters most.
Responsive search ads
Leveraging Google’s advanced technology, we dynamically adjust your ads by testing multiple headlines and descriptions to match user search queries, ensuring maximum relevance, higher click-through rates, and improved campaign performance.
Ad extensions
we use ad extensions to supercharge your Google Ads, adding extra details like site links, callouts, and location info to make your ads more engaging and actionable. These extensions not only increase visibility and click-through rates but also give your audience more reasons to choose your business. With us, your ads don’t just appear—they stand out.
TRUSTED BY BRANDS LOCALLY & GLOBALLY
in 3 steps
AUDIT
At Sierra Six, our PPC audits are designed to maximise your campaign’s impact. We analyse every detail—keywords, ads, targeting, and budgets—to uncover wasted spend and growth opportunities.
Get clear, actionable insights to refine your strategy, boost ROI, and dominate your market.
Step 2
SETUP
We set up ad accounts designed to win. From crafting campaigns with targeted keywords to building shopping feeds, setting up remarketing banners, and creating precise audience segments, we handle it all.
Every element—targeting, tracking, and optimisation—is built to drive results and maximise ROI.
Step 3
GO LIVE
Once your account is live, we set spend caps, monitor performance, and deliver a custom live dashboard for real-time reporting.
We provide frequent optimisations and adjust budgets dynamically to ensure your campaigns stay efficient, competitive, and ROI-driven.
Track your data
- Real time results
- Comparative data sets
- Accessible for all of your team
Reach your audience with advanced targeting
Account audit
Our Google Ads experts perform an account review to see firstly where we are, and secondly, to discover where we are going. If you don’t have a Google ads account already, we’ll produce a brief together and our team will sit down and set one up.
Campaign strategy
We create data-driven, customised PPC strategies that align with your business goals. Whether you’re looking to increase traffic, improve conversions, sell products on Google Shopping, or build brand awareness, our tailored approach ensures you get the best results.
Ad creation
Without great ads, there won’t be great results. We have years of experience in writing ad-headlines and ad-copy which actually generate valuable website visits. Don’t worry about your competitors clicking on your ads to waste your budget, we have tools for that!
Tracking & analysis
Goal tracking, conversion tracking, ecommerce tracking, product tracking, call tracking, keyword tracking – you name it, we’ve got it. Understanding where your conversions are coming from help us to understand attribution and report directly on ROI.
Reporting
We report once a month, on paper, and in person, and not just on the green arrows; on areas we can learn and develop from. We’ll set up goals which hold value to your business and report on how the campaign is performing against these goals. Unapologetically honest reporting is key to our business success.
Display marketing
Mobile advertising
At Sierra Six, we harness the power of Google Maps Ads to connect your business with local customers ready to act. These ads appear prominently in location-based searches, featuring your business at the top with call buttons, directions, and reviews.
Whether it’s driving foot traffic or increasing calls, Google Maps Ads make sure you’re the first choice for nearby customers.
Don't waste more time
Frequently asked Search Ads questions
Why should I hire a Google Ads management firm instead of managing campaigns in-house?
Managing Google Ads effectively requires expertise, time, and constant optimisation. A specialist PPC agency has the knowledge, tools, and resources to ensure your campaigns are targeted, efficient, and delivering the best ROI. Hiring a firm allows you to focus on broader marketing strategy while experts handle the day-to-day intricacies.
How do you determine the best Google Ads strategy for my business?
We start by understanding your business goals, target audience, and competition. Using this information, we create a tailored strategy that aligns with your objectives, combining keyword research, audience targeting, ad creative, and bidding strategies to maximise results.
What industries or types of businesses do you specialise in?
We work across a wide range of industries, from ecommerce and B2B to local service providers. Our team has experience adapting strategies to fit your specific market, ensuring campaigns are optimised for your unique goals and challenges.
How do you handle my ad spend budget?
We work within your budget to ensure the highest ROI. This includes allocating spend to the best-performing campaigns, avoiding wasteful spending, and continuously refining bids and targeting to maximise efficiency.
Will I still have control over my Google Ads account?
Yes, control depends on the account setup. If the account is under our MCC (My Client Centre), we manage the administrative and billing aspects for efficiency. If we manage your existing account, you retain control, and we act as collaborators. All campaign data is fully accessible to you in either case.
How do you measure the success of a Google Ads campaign?
We track key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Our regular reporting ensures you understand how your campaigns are performing in terms of your business objectives.
How often will my campaigns be optimised?
Campaigns are optimised on an ongoing basis. We regularly monitor performance, adjust bidding strategies, refine keywords, and test ad creatives to ensure your campaigns are consistently improving and adapting to market changes.
How long will it take to see results?
Results can vary based on industry, competition, and budget. Typically, you’ll see early indicators like traffic and engagement within the first few weeks, while consistent ROI and conversions often develop over 1–3 months of continuous optimisation.
What’s your process for ad copy and creative development?
We develop ad copy and creatives that align with your brand and campaign goals. This involves researching what resonates with your target audience and running A/B tests to refine messaging. If you have existing assets, we can incorporate them or create entirely new ones.
How do you ensure my campaigns stay competitive?
We conduct ongoing competitor analysis, monitor search trends, and stay updated on Google Ads features. Regular adjustments to bids, keywords, and targeting ensure your campaigns remain competitive in your industry.
