Google Shopping Ads agency

A pink and purple shopping trolley on a page about Google Shopping
The Shoptimised logo
The Google Merchant Center logo
The Feedoptimise logo
The Bidnamic logo
The Fedonomics logo

Your outsourced Google Shopping team

Product-centric ads

Product centric ads showcase your products with eye-catching images, clear pricing, and key details, targeting shoppers who are ready to buy. With dynamic placements across Google’s platforms—Search, Shopping, YouTube, and more—we ensure your products get maximum exposure and deliver a seamless click-to-purchase experience. As experts in ecommerce PPC, we build and optimise these campaigns to help you convert more customers and grow your brand effortlessly.

Seller & product ratings

Seller and product ratings are crucial for success on Google Shopping. Seller Ratings showcase your business’s overall reliability with star ratings and reviews from platforms like Trustpilot and Google Customer Reviews, building trust with potential buyers. Product Ratings highlight the popularity of individual items with star reviews directly in Shopping ads, boosting clicks and conversions. Features like promotions, “Best Seller” tags, and customer reviews further enhance credibility.

Inventory management

At Sierra Six, we handle Google Shopping inventory management with precision. We ensure your product feed syncs seamlessly with Google Merchant Centre, keeping stock levels, pricing, and availability accurate at all times. This means no wasted ad spend, no disappointed customers, and campaigns that deliver results. Let us take the hassle out of managing your inventory while driving your success on Google Shopping.

3 steps to start your

Google Shopping ads
Step 1

AUDIT

Our Google Shopping audits ensure your campaigns are primed for success before you even onboard. We dive into your Merchant Centre setup, reviewing product feeds, catalogues, and compliance to identify gaps. From ensuring your delivery and shipping details are accurate to assessing review widgets for social proof, we leave no stone unturned.

Step 2

SETUP

After the audit, we address any gaps, optimise your product feeds, structure catalogues, and integrate review widgets to align with Google’s requirements. We then set up tailored campaigns with smart bidding, test for errors, and launch with spend caps and tracking in place. Your campaigns are primed for success from day one.

Step 3

GO LIVE

Before going live, we rigorously test and troubleshoot your feed for any errors, ensuring everything runs smoothly. Once perfected, we launch your campaigns with spend caps and tracking tools in place, providing a live dashboard for real-time performance monitoring and insights. Your campaigns are set to deliver results from the start.

Track your data

with live dashboards
A Looker dashboard report showing traffic acquisition metrics

TRUSTED BY BRANDS LOCALLY & GLOBALLY

Ready10
Ready10
PEANUTS
Young Soles
Jaguar
Land Rover
Capital City College
Big Table Group
rec hub
Catalyst Academies Trust
Hackers
KIBOU
weareseventeen
BRAINZ
Rolawn
Ashton White
Crossfly
Sorrells
Lounges
Motel Studios
Welch Instrumentation
Essex County Council
TechRound

Certified

Google Ads partner
Google Ads Search certification
Google Ads Shopping certification
Google Ads Video certification
Google Ads Display certification
Microsoft Ad certification

Turn clicks into customers with Google Shopping ads

Leverage our expertise in ecommerce PPC for results-driven campaigns. We bring:

Don't waste more time

Let’s explore how we can boost your business and drive growth.

AI, AI SEO, Google Ads, PPC, SEO

Helping a leather repair ecommerce brand improve AI search visibility

Google Ads, Meta ad management, PPC

Driving 730% growth in creator sign-ups through paid media

Google Ads, PPC, SEO

Driving a 149% increase in online orders for a premium leather care and restoration specialist

Brand Studio, PPC, SEO, Website design

Sierra Six Media rebrand

Frequently asked questions

We’re a digital marketing agency with headquarters in Billericay, Essex. Our team of PPC experts specialise in ecommerce PPC and are dedicated to improving online visibility for businesses in Essex and beyond. We’re proud to support our local community and believe Essex holds incredible potential for businesses of all sizes.

We work with clients all over the world. If you’re in need of expert advice for your next campaign, Sierra Six Media is here to help.

Optimising a wide range of products for maximum visibility on Google can be a daunting task for a busy internal marketing team. We’re here to help keep your Google Shopping ads and ecommerce ppc allows us to refine your product campaigns, increase efficiency, and keep your ads performing at their best with minimal fuss.

Our team is committed to transparency, and we never hide behind confusing metrics and jargon. As ecommerce PPC specialists, we focus on clear, actionable insights and delivering results that translate into a stronger online presence and better ROI for your business.

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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?