In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to capture leads and grow their customer base. As customer acquisition costs continue to rise, and consumer behaviour shifts towards community-driven discovery, staying ahead of the curve has never been more critical. This is where the groundbreaking partnership between HubSpot and TikTok comes into play. To help you understand more we will explore how this first-of-its-kind CRM integration is set to revolutionize B2B lead generation.
The Power of Community-Based Customer Acquisition
In a world where customers increasingly turn to their communities for brand and product discovery, small and medium-sized businesses (SMBs) are facing the challenge of capturing leads effectively. According to HubSpot’s research, 53% of SMBs in the United States saw a rise in customer acquisition costs between 2021 and 2022. For more than a third of them, the increase was a substantial 20% or more. This shifting landscape necessitates new strategies, and the HubSpot and TikTok partnership aims to provide just that.
TikTok: A Game-Changer in Lead Generation
TikTok, the leading destination for short-form mobile video, is at the forefront of this partnership. Over half of TikTok users in the U.S. claim to discover new brands on the platform. Furthermore, a remarkable 58% of global TikTok users indicate their likelihood to purchase after viewing a lead generation ad on the platform. With such a highly engaged audience, TikTok presents a unique opportunity for businesses looking to generate leads and convert them into loyal customers. This is set to help SEO agencies as this can provide insight into lead generations making this perfect for marketers to track the progress of campaigns and streamline sales funnels.
The HubSpot and TikTok Integration: A Winning Combination
The integration between HubSpot and TikTok provides a seamless way for B2B brands to harness the power of TikTok’s community and turn engaged audiences into valuable leads. Here’s how the partnership works:
Integration: HubSpot customers can easily integrate their TikTok for Business account with HubSpot.
Lead Generation: Businesses can deploy lead-generating ads on TikTok and automatically sync the acquired leads with HubSpot’s Smart CRM in real time.
Engagement: With HubSpot’s Marketing Hub, businesses can create personalized campaigns across multiple channels, including email, paid ads, and SMS. Additionally, the new Sales Hub allows them to prospect more intelligently, organise qualified leads, and efficiently close deals.
Analytics: HubSpot’s robust AI-powered reporting offers valuable insights to help businesses better understand their campaign results, enabling them to focus on and enhance their top-performing strategies.
A Vision for Success
Karen Ng, SVP of Product at HubSpot, highlights the enormous potential of this partnership, stating, “We’re always looking for ways to help our customers grow better, and it’s undeniable that TikTok is a massive opportunity for businesses.” The integration empowers businesses to capitalize on TikTok’s discoverability and HubSpot’s customer platform to create a seamless path to conversion.
The Road Ahead
The TikTok integration for HubSpot is currently available in the United States and Canada for customers using TikTok for Business. However, this is just the beginning of what promises to be a dynamic partnership. HubSpot and TikTok plan to expand their integration to additional countries in the coming months, ensuring that businesses of all sizes can leverage the potential of this powerful alliance.
In a world where innovation and adaptation are essential for business growth, the partnership between HubSpot and TikTok has arrived at the right moment. It is set to empower businesses to connect with their target audiences more effectively, streamline lead generation, and ultimately, turn engaged communities into loyal customers. The era of community-based customer acquisition has never looked more promising.
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Rebecca Plummer
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Rebecca previously completed a Digital Marketing apprenticeship and has over five years of experience within the industry across a wide range of clients including lots of experience with e-commerce. Having been with us for just a few months now, she has slotted in perfectly with the team and the clients as our newest employee.
