Did You Know That 63% of All Shopping Begins Online, Even if the Purchase Itself Happens in a Store?

It’s no secret that online shopping is becoming more popular every year. In fact, a recent study by Intergrowth found that 63% of all shopping now begins online, even if the purchase itself happens in a store. This means that if your business doesn’t have a strong online presence, you’re missing out on a lot of potential customers. If your business isn’t taking advantage of this trend, you’re missing out on a lot of potential sales!

Why is Online Shopping Popular?

One of the main reasons why online shopping is becoming more popular is because it’s simply more convenient than going to a store. You can shop from the comfort of your own home, without having to deal with traffic, crowds, or bad weather. Also, you have a much wider selection of products to choose from when you shop online. If you’re looking for something specific, chances are you’ll be able to find it much more easily online than in a brick-and-mortar store. As well as this, online shopping is often cheaper than traditional shopping, thanks to things like free shipping and discounts that are available only to online shoppers.

These are just a few of the reasons why online shopping is becoming more popular every year. As a business owner, it’s important to take advantage of this trend and make sure that your customers can purchase your products or services online.

Here are a Few Things You Can Do to Make Sure Your Business is Visible Online:

  • Make sure your website is optimised for search engines (SEO). This means using the right keywords and phrases, as well as making sure your site is easy to navigate, to ensure their site appears as high up as possible in search results for relevant keywords.
  • Another way to take advantage of online shopping is by offering customers the ability to purchase items directly from your website. This can be done by setting up an online store or integrating with a third-party eCommerce platform.
  • It’s important to make sure your business is visible on online marketplaces such as Amazon and eBay. This can be a great way to reach new customers who may not have heard of your business before.
  • Make sure you have a strong social media presence. This means having an up-to-date profile on all the major platforms (Facebook, Twitter, Instagram etc.)

How does SEO Effect online shopping?

SEO is the process of making your website more visible and easier to find when people are searching for products or services like yours online. And when it comes to online shopping, SEO is more important than ever. By optimising your website for the search engines, you can make sure that your business shows up when people are looking for what you have to offer. And the higher you rank, the more likely people are to click on your listing and visit your website.

So if you want to make sure that your business is taking advantage of the growing trend of online shopping, invest in SEO or hire an SEO Agency to help you out. It’s the best way to make sure that your website is seen by the people who are looking for what you have to offer. And when it comes to online shopping, that can make all the difference.

The growth of online shopping and its impact on businesses

The growth of online shopping has been a boon for businesses, large and small. Not only has it made it easier for consumers to find and purchase products, but it has also opened up new markets and opportunities for businesses. Online shopping has made it possible for businesses to reach consumers all over the world, which was simply not possible before. The ability to tap into new markets has been a major driver of business growth in recent years. In addition, online shopping has also made it easier for businesses to offer more customised and personalised services. Consumers can now shop around and find the perfect product or service without even leaving their homes. This convenience is something that consumers value highly, and it is one of the key reasons why online shopping continues to grow in popularity. There is no doubt that the growth of online shopping has had a major impact on businesses, and this trend is only set to continue in the future.

Why businesses should be taking advantage of online shopping

Businesses have long been using the internet as a tool for marketing and selling their products and services. However, in recent years, the rise of online shopping has created new opportunities for businesses to reach a wider audience and boost sales. Online shopping provides a convenient way for customers to browse and purchase products from the comfort of their own homes. What’s more, it is often cheaper and faster than traditional shopping methods, making it an attractive option for busy consumers. As a result, businesses that are not taking advantage of online shopping are missing out on a valuable opportunity to grow their business. By selling their products online, businesses can reach a larger potential customer base, boost sales, and improve their bottom line.

How businesses can take advantage of online shopping

The growth of online shopping has been a boon for businesses large and small. By harnessing the power of the internet, businesses can reach a global audience of potential customers. In addition, online shopping provides a convenient and efficient way for customers to purchase goods and services. Thanks to online shopping, businesses can operate 24 hours a day, 7 days a week. Furthermore, businesses can offer a wider range of products and services to their customers. As a result, businesses that take advantage of online shopping are well-positioned to succeed in the modern marketplace.

Businesses that have not taken advantage of online shopping are at risk of being left behind. Consumers today expect to be able to purchase products and services online, and businesses that cannot provide this level of convenience will lose out on potential sales. Luckily, there are many ecommerce platforms available that make it easy for businesses to set up an online store and start selling their products and services. By taking advantage of online shopping, businesses can improve their reach, increase their sales, and boost their bottom line.

 

Alice Baker, Digital Marketing Executive, Sierra Six Media