Website design

Why and How You Should Display Google Reviews on Your Website

There are many ways to display reviews on your website, but no matter how you choose to display them, they should be on your website readily available to your customers.

Alice Baker
Published : March 28, 2022
3:39 pm

92% of customers consult Google reviews before making a purchase decision. When customers are thinking about buying something, they don’t turn to advertisements, they turn to other customer’s opinions.

7 Reasons to Include Reviews on Your Website:

You can build trust with customers
You’ll be able to establish credibility
Reviews help with search engine optimisation (SEO)
Many reviews include valuable details and descriptions
76% of consumers trust online reviews as much as personal recommendations.
Reviews can help to increase conversions by 380%*

*for higher priced items.

We Recommend Using A Review widget:

A review widget gives you the added benefit of the reviews updating automatically, so no more copying testimonials onto your website every time you get a new review…

We find ElfSight have a wide range of different widgets depending on how many reviews you have, where your reviews are located and how many website visitors you get per month.

You have to pay for these widgets and will be billed monthly / annually.

You can choose whether the reviews are laid out as testimonial sliders, or a floating widget in the corner of your website, there are lots of styling options to design the widget to fit your website theme.

eg. (these are examples of the layouts from ‘all in one reviews’)

A simple widget called Google Reviews

This widget only displays reviews from your Google My Business page, however, this is limited to 200 website visitors a month, and will stop displaying after this.

A widget called ‘All in one reviews‘

This brings reviews from Google, Facebook, etc all into one widget – So this is dependent on if you have reviews on websites other than Google. It has a limit of 5000 website visitors a month.

This widget displays reviews from up to 28 review sources. From Google, Facebook, Trust Pilot, Etsy, eBay, TripAdvisor and more.

This widget will be useful to you if your website has reviews in more than one place or scattered across multiple different sources.

We have this on our website in the bottom left corner of the screen if you’d like to view an example, bear in mind we have reviews on Facebook which it isn’t counting towards the ‘total reviews’ number because of a bug on Facebook, but it does still display the written reviews.

Once you purchase one widget from ElfSight there will be instructions on how to install the code on your website.

If you need help with website design, get in touch with us. We’re also offer SEO consultancy in London, and well as expert PPC management.

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Paid Media Marketer

Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer

Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive

Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design

Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea.

Finance Manager

Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive

Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director

Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?

Why and How You Should Display Google Reviews on Your Website

7 Reasons to Include Reviews on Your Website:

We Recommend Using A Review widget:

A simple widget called Google Reviews

A widget called ‘All in one reviews‘

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