Is Local SEO for me?

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

Local search has been around for years, but it was limited due to people only using their desktop computers. With the recent growth in mobile internet access, however, mobile search has exploded, so local SEO has become hugely important for the success of any business offering local products or services and local marketers.

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What matters for local SEO?

If you’re new to  marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

Localised content

It's important to build local landing pages for each of your locations- especially if you're a multiple location business. Include details like address, points of interest and accessability.

Link building

Build relationships with local business and ask for features on their websites. People like to shop locally, especially post 2020.

Google My Business

Absolutely essential to rank in maps and boost your Google Business Card. Use all the features, stay up to date and refresh your photos often.

Local Citations

Data aggregators publish your business in online in local directories with and without permission. Make sure all the information is up to date.

Review signals

Google reviews and Facebook reviews work best for local business. They encourage local visitors to leave honest feedback and build culture in their town.

Website content

If you can share case studies, experiences and stories from those within your commuity, you're bound to improve conversions. Think about you content for a local audience.

Did you know

As many as 46% of all Google searches are local

Did you know?

Over 50% of 'near me' searches result in a physical store visit.

Did you know?

70% of consumers will go to a physical store if SEO is reliable

Taking full advantage of local searches in your area

We know, from first-hand experience, how hard it is to get your name out there and build a solid reputation. That’s why our Local SEO services take full advantage of local Google search enquiries.
We optimise for potential local customers wanting to contact you directly for more information about your business and the services you offer. We build up your google my business profile and online directories, aligning all your details and services so that you appear on those ‘near me’ searches. We create a brand new sitemap for your website based on local search terms. Lastly, we create schema foundations to allow Google to best understand location-based structured information to improve map listing.

“Near me” or "close by" searches grew by more than 900% over two years.

Local SEO tactics will help you to appear for “open now” and “near me” searches. After the pandemic, people are more willing to support local businesses, so we will make sure you have set-up your Google My Business Page and Maps listings to give you visibility on local search results

A large majority of consumers now search for local businesses that they will rely on, on a regular basis, using the ‘near me’ feature of google maps and other apps. AI technology ensures an accurate display of results in real-time using Google maps and other geo-locations.

Location Authority

Google favours websites that are trusted, which means your content needs to add value, be accurate across all sites – this means to gain good location authority your address and details need to be correct on every directory and map listing. Consistency is key. Don’t worry this is a part of our strategy, we will align all of those directories for you as part of our service.

Mobile and local go hand in hand, especially where voice search is concerned. Users ask on-the-go queries using their phones and other devices. Make sure information like directions, location and contact info is readily accessible and correct on your websites landing page.

Local SEO is measureable

Local SEO is also completely measurable in terms of leads generated. Each phone call and enquiry can be tracked, which means we can accurately measure the percentage increase of leads through local search.

Local SEO strategies deliver real, measurable results, at a speed not seen with national campaigns. Our most successful campaign saw a 313% increase in daily revenue and 250 new google reviews.

Sierra Six Media, SEO agency Essex.
Local search engine optimisation (local SEO). Sierra Six Media SEO and Digital Marketing agency in Essex.

Local search is trustworthy

Localised enquiries are statistically proven to be more ‘trusted’ by a potential customer.
This is actually the first year Google has advertised Google Reviews on a tv advert in support of local high streets, highlighting the importance of making sure you are seen on local searches.

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If you have an inquiry about Local SEO, get in touch and we’ll revert back in 2 hours.

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