In a significant development in the realm of AI marketing, Microsoft has recently partnered with Snapchat to serve sponsored links in Snapchat’s My AI. This collaboration is set to revolutionise the way brands reach out to their audiences and redefine the digital advertising landscape.

The Partnership

Microsoft has inked a deal to provide sponsored links within Snapchat’s My AI, a widely used consumer chatbot. The sponsored links will be served to Snapchatters when they use My AI to search for related queries. This partnership is facilitated by Microsoft Advertising’s Ads for Chat API, enabling the seamless delivery of links that are relevant to the conversation.

Why It Matters

Snapchat’s My AI boasts a global community of over 750 million monthly users, predominantly consisting of the Gen Z demographic. The ability to advertise on this platform through Sponsored Links presents a massive opportunity in terms of reach, ROI, and connecting with this core audience.

Advertisers simply need to optimize the mobile coverage within their Microsoft Advertising campaigns and ensure they’re prioritising mobile traffic. The impact of Snap traffic on the campaign can be measured using the Microsoft Advertising publisher report.

The preliminary results have been promising. During the testing phase, advertisers reported a significant year-on-year increase in mobile traffic across the Microsoft network. On average, they witnessed over 15% more mobile impressions from Microsoft sites.

The Future of AI Marketing

This partnership between Microsoft and Snapchat symbolizes a new era in AI marketing. It exemplifies how technology giants are leveraging AI to deliver more personalised and relevant ads to users.

Moreover, Microsoft plans to extend its latest advertising feature to more partners soon. Companies interested in “algorithmic organic results and ads monetization” or “ads monetization” are encouraged to complete a partnership application form.

As AI continues to evolve and become increasingly integrated into marketing strategies, we can expect to see more partnerships like this in the future. Such collaborations will provide businesses with innovative ways to engage with their audience, drive traffic, and improve ROI.

In conclusion, the Microsoft-Snapchat partnership is a significant milestone in AI marketing. It not only opens up new advertising avenues for brands but also enhances the user experience by delivering highly relevant ads. As we move forward, it will be fascinating to see how this partnership evolves and shapes the future of digital advertising.

Want to learn more about leveraging AI to impact your digital marketing, our experienced team are more than happy to help.