National SEO
Digital marketing strategy for a national brand. SEO focused.
CLIENT
Mobile Computer Repairs - PDA Repair Specialist
SEO case study: We were tasked to build a professional, WordPress website with SEO built-in. With goals to improve user experience and information accessibility, and for SEO to drive conversions. We know we needed:
Website Brief
We discussed what the client likes in terms on colours, fonts, website styles, and more.
Competitor Analysis
We analysed our clients biggest competitors, on their website design, but also on their organic keywords.
To increase keyword positioning
Updating website content to focus on keywords and search terms, and improving the overall usability of the website.
To increase conversion rate
Using SEO to drive traffic to the website and create a quick & easy user experience with the website design.
RESULTS
Project highlights
When we started this project we faced a challenge: The PPC campaign was rejected by Google so it was pivotal that our SEO worked and provided great ROI
83%
of Goal Completions
83% of goal completions are from organic traffic, driven to the site by our SEO efforts.
35%
of 200 keywords
35% of 200 keywords on the website are ranking on page 1 of Google, after just 3 months.
85+
Position Increase
Some keywords on the website have seen an increase of up to 85 positions on search results.
30%
of website traffic
30% of all website traffic is organic, with a 20% lower bounce rate and the 2nd largest acquisition channel.
Website Design
Repair of mobile computers
Website Before and After
"Our website has been re-designed from the ground up and nothing has been too much trouble for the team. They are all knowledgeable and friendly and have guided us through each step of the process. Especially impressive is the way in which the team have taken the time to understand our service, and that gives us every confidence in working together long-term on our online marketing strategy."
— DARREN JONES, DIRECTOR
DIGITAL MARKETING TRUSTED BY 60+ COMPANIES
