Web design and development case study: MCR. Sierra Six Media, Digital marketing agency Essex.

Mobile Computer Repair - Web Design case study

Website design

Repair of mobile computers

Website Before and After

Web Design and Development Case study. Sierra Six Media Digital marketing agency Essex. Web Design and Development Case study. Sierra Six Media Digital marketing agency Essex.

"Our website has been re-designed from the ground up and nothing has been too much trouble for the team. They are all knowledgeable and friendly and have guided us through each step of the process. Especially impressive is the way in which the team have taken the time to understand our service, and that gives us every confidence in working together long-term on our online marketing strategy."

— DARREN JONES, DIRECTOR

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Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex.

50 Electric Bikes - Web Design case study

Website design

Premium Electric Bike company

50 Electric Bikes manufacture electric bikes in the UK, hand-crafting them to order for each customer’s individual needs. They requested a brand new homepage, plus some design edits on their product pages, they also requested a complete logo redesign following their design ideas.

See below the new design of the website pages plus a comparison of the new homepage vs the old homepage.

Homepage Before and After

Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex. image 4

Products Before and After

image 6 WhatsApp Image 2021 06 11 at 16.53.46 2
Logo before and after
Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex. Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex.
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e-Commerce SEO and Digital PR case study: Young Soles X Peanuts. Sierra Six Media, Digital marketing agency Essex.

Young Soles X Peanuts - an SEO and PR Case Study

Commercial highlights

92%

increase in website transcations

From July 17th to September 17th, compared to the previous period.

135%

increase in reveue

From July 17th to September 17th, almost double the sales of the previous period.

22%

increase in e-Commerce conversion rate

From July 17th to September 17th 2021.

13.2%

increase in AOV

Average order value up by nearly 15% across the website with the Snoopy shoes a popular choice.

CLIENT

Young Soles - luxury children’s footwear brand

Sierra Six Media were appointed by Young Soles to launch their capsule collection featuring one of Charles M. Schulz’s beloved characters, Snoopy. With the aim to increase brand awareness and sales, among other goals.

To Increase domain authority

By being highly considerate of securing high-authority, purposeful backlinks within media selection and ensuring 'do follow' links are put in place to drive traffic to the website.

To increase brand awareness

By creating a buzz which drives respectable earned media attention and acquiring backlinks from PR placements.

To drive up user engagement

By aligning the brand with affinity audiences and positioning their collection alongside other modern luxury brands on page 1 of Google.

Reinforce Young Soles as a classic British brand

By optimising the website for their keywords and ensuring that the key messaging remains premium plus achieving page 1 rankings for their most popular collections.

e Commerce SEO and Digital PR case study Young Soles X Peanuts. Sierra Six Media Digital marketing agency Essex. 1

Peanuts Mission

To introduce Snoopy and other comic book characters to a whole new generation of consumers

Tara Botwick, Senior Director, Territory Management EMEA for Peanuts Worldwide said “Young Soles takes pride in producing the best on-trend product for kids, which makes them a great fit for Peanuts. Collaborating with beloved, youth-oriented brands like Young Soles is key to our EMEA strategy of bringing Snoopy and the rest of the Peanuts gang to a whole new generation.”

135%

Increase in Sales

From July 17th to September 17th Young Soles saw almost double the number of sales of the previous period.

235M

Digital Impressions

Online media, PR and Social Influencers, from July 17th to September 17th.

66

Backlinks

From reputable websites and all with high domain authority.

66.9

Average domain authority

High domain authority has a positive impact on Young Soles ranking factors.

Media Coverage

A targeted media approach was used to engage with short and mid-lead press

RESULTS

Media highlights

“A media and influencer strategy was carried-out to drive brand awareness and traffic to site, with the ultimate aim of generating product sales”

66

Content placements

Carefully selcted publishers with high domain authority.

167K

Influencer Reach

Across popular influencers posts on instagram from July to September

100%

Content featuring imagery

Product images and lifestyle images appear across all media coverage.

Yes

National Publications

Young Soles was featured in a few National Publications boosting brand awareness.

Photography by Kathrin Werner. ©2021. All rights reserved Young Soles.

"In Sierra Six and Ready10 we had a great team of agencies who work together seamlessly and deliver results. The campaign was incredibly successful with a strong multi-platform digital presence complemented well with above the line media coverage. It was also a lot of fun to work on, which is always a bonus!"

— STU ANDERSON, DIRECTOR

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e-Commerce SEO case study: SPH2ONGE. Sierra Six Media, Digital marketing agency Essex.

Sp2honge - SEO case study

International SEO

Digital marketing strategy for a global e-commerce brand. SEO focused.

1M

Website hits

From January 1st - March 28th 2021. The same period in 2020 totalled 117,289 hits

155%

Increase in organic revenue

From January 1st - March 31st 2021 vs same period previous year (2020)

13.7K

Sales transactions

From January 1st - March 31st 2021. This is a 262% increase YoY (2020)

216%

Increase in CR

From January 1st - March 31st 2021 vs same period previous year (2020)

CLIENT

Sph2onge - innovative cleaning products

International SEO case study: We were challenged to improve organic sales for Sph2onge across multiple products ranges. We were also tasked with getting the UK version ranking ahead of the US version for brand terms. We know we needed to:

Increase AOV

We optimised for bundle products and complementary products simultaneously to increase AOV by 28% sitewide.

Lower cart abandonment

We speed- optimised the website to reduce decision making time and also improved meta-data sidewide to provide more value at purchase phase.

UK vs USA

Using on-site technical SEO, we forced Google to recognise the UK TLD ahead of the US. US sales have also increased dramatically.

Assist other channels

We setup attribution modelling and path assist to discover exactly when and how SEO can assist other sales. Other channel sales up by 42%.

RESULTS

Project highlights

In terms of ROI, this project returns at 1:20 as of March 2021. We aim to at least double this within the next 6 months and work with the client on developing new product lines in tandem with search volumes.


99%

Outperforms other sites

Shopify have ranked Sph2onge's website in the Top 1% of all Shopify sites in the UK (13,309) based on levels of organic traffic. We are absolutely thrilled for Chris and his team.

219%

Increase conversion rate

Organic conversions up by 219% and overall conversion rate up 211% cross-channel. Channel assists up over 100%.

28%

Increased AOV

Average order value up by nearly 30% across the website with bundle sales now in the top 5 most frequently visited pages.

#1

Voted product

Sph2onge was nominated and WON 'Best innovative Cleaning Product Brand' at the 2021 Home and Garden Awards.

"I don't know what they do, but they're bloody good at it"

— CHRISTOPHER FOSTER, DIRECTOR

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Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex.

DJM Tech - Web Design case study

Website Design

Premium technology company

DJM Tech work on AV setups and technical support on a number of the world’s most prestigious superyachts owned by some of the worlds most high profile individuals. They requested a brand new website to showcase all of their amazing photos and services.

See below the pages of the new website plus a comparison of the new homepage vs the homepage of the old website.

Website Before and After

Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex. Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex.

"Extremely helpful and knowledgeable. No doubt they will go far, Would definitely recommend."

— DAN MARSHALL, DIRECTOR

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Web design and development case study: Marcon Construction. Sierra Six Media, Digital marketing agency Essex.

Marcon Construction - Web Design case study

Website design

Construction firm

Established in 1996, Marcon’s aim has been to strive to create a reputation as a high-quality service through to the end product. They deliver construction projects to the highest of standards. They were seeking web development to boost their website traffic.

See below the design features we implemented on the existing website as well as other edits we were asked to make.

"On the pulse as always"

— RO HARPER, BUSINESS DEVELOPMENT MANAGER

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National SEO case study: Metro Security. Sierra Six Media, Digital marketing agency Essex.

Metro Security - SEO Case Study

National SEO

National SEO strategy for a security firm.

156%

increase of organic leads

In 3 years

319%

Increase in organic users

In 3 years

137%

Increase in conversions

In 3 years

£1,000,000

leads

Which have closed.

CLIENT

Metro-Security

National SEO Case study – We were challenged to increase website traffic in Essex and the southeast. We were also tasked with Improve the conversion rate and the website in terms of usability. We know we needed to:

Full on-site audit

Plus a 200 point implementation document. Our developers implemented all changes

Improve SEO

Rewiring the entire website based on key terms.

Develop a Keyword Strategy

focused on corporate solutions, moving away from domestic.

Set up detailed conversion tracking

and integrated phone call tracking as to optimise for keywords yielding highest ROI.

RESULTS

Project highlights

In terms of ROI, this project returns at 1:20 as of March 2021. We aim to at least double this within the next 6 months and work with the client on developing new product lines in tandem with search volumes.


156%

increase of organic leads

In 3 years

319%

Increase in organic users

In 3 years

137%

Increase in conversions

In 3 years

£1,000,000

leads

Which have closed.

"Incredibly professional & knowledgable,I couldn't recommend any higher.Our sales leads since workingwith S6 have been fantastic andwe are looking forward to continuingworking together."

— DARREN WALLACE, MARKETING MANAGER

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Local SEO case study: iSquad. Sierra Six Media, Digital marketing agency Essex.

iSquad - SEO case study

Local SEO

Digital marketing strategy for a local e-commerce brand. SEO focused.

313%

Revenue increase

10x

Inbound calls

419%

Increase organic users

#1

In Essex

CLIENT

i-Squad - phone repair specialists

Local SEO case study: We were challenged to get to number 1 for search terms ‘iphone repair’ at county, city and local level both on search results and Google map listings. i-Squad wanted more calls and more web leads.

New sitemap

We created a full new sitemap based on search terms and collaborated with their designer on a new website

Google My Business

We aligned the GMB listing and over 100+ directories online displaying incoherent data and update the GMB throughout

Link profile

i-Squad had built up a spammy link list over time without notice. We created files for link disavowment and reclaimed lost links

Schema mark-up

Created schema foundations to allow Google to best understand location-based structured information to improve map listing

RESULTS

Project highlights

This is our most successful campaign in terms of superseding client brief. I-Squad rank for iphone repair at county, city and local level e.g. ‘i-phone repair essex’, ‘i-phone repair Chelmsford’


313%

Daily revenue

Shopify have ranked Sph2onge's website in the Top 1% of all Shopify sites in the UK (13,309) based on levels of organic traffic. We are absolutely thrilled for Chris and his team.

17

New corporate accounts

Organic conversions up by 219% and overall conversion rate up 211% cross-channel. Channel assists up over 100%.

211K

iPhone repairs

Average order value up by nearly 30% across the website with bundle sales now in the top 5 most frequently visited pages.

#251

New Google reviews

Sph2onge was nominated and WON 'Best innovative Cleaning Product Brand' at the 2021 Home and Garden Awards.

"They haven't let us down, highly recommend"

— GORDON SMITH, DIRECTOR

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