Digital Consultation. Sierra Six Media SEO and Digital Marketing agency in Essex.

Digital Marketing Consulting Throughout Essex

Is Digital Marketing Consultation for me?


Two perspectives are better than one; that’s why our clients asked us to offer a digital consultation service

A digital marketing consultant will talk with staff members, discuss challenges and opportunities and configure a plan of action to do better online. How much time we spend with you is dependant on the size of your operations. Have a look at the options below to see the best digital consultation package for your business.

Digital Marketing Consulting Essex
What we do


1-Day Digital Detox

We’ll come and meet you and your team for one full day of business. You can off-load all your questions in the morning and we’ll spend the day discussing and putting a plan together for progression. We’ll provide you with a document of all items discussed on the day and follow up with you after a couple of weeks to answer any other questions you’ve run into along the way. This is perfect for smaller teams / solo entrepreneurs.

2-Day Digital Detox

Sometimes one day just isn’t enough. On this occasion, we spend one day with the entire team, and one day with the team leader / marketing director/ business owner. Speaking from experience of running digital processes we’ll be able to take a much more hands on approach to the integration of day 1 findings. People like to feel supported; often, a good nights sleep returns many valuable discussion points, and we’ll be right there the following day to pillar those thoughts. Suitable for small teams.

Digital Pursuit

Suitable for those who want to excel in online growth. Together we set out 3, 6, 9, 12 month goals and meet once a month to align business operations in accordance to those goals. Our team will be on hand to assist around the clock and we’ll setup project management on our sophisticated software to keep all project comms on one platform and drive shared mutual goals across all team members. We’re on a mission to build a portfolio of excellence.

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Say Hello

Interested in digital marketing consulting? Get in touch and we’ll revert back in 2 hours.

Hi, how can we help?


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    DIGITAL MARKETING TRUSTED BY 60+ COMPANIES

    "Although our businesses didn't fit together, they took their time to give me some helpful advice, and tips on how to improve what I had already and using her knowledge has helped me understand what is important about my website. I hope to be a customer in the future"

    — SARAH BRYER, DIRECTOR

    Schedule a Consultation
    Helpful Consultation Resources

    Consultation Case study. Sierra Six Media, Digital marketing agency Essex.
    Savsim

    From our advisory

    Sierra Six Media advise on SEO and website strategy to maximise exposure.

    SAVSIM is a non-profit organisation that integrates uniformed veterans alongside law enforcement and conservation teams in wildlife conflict zones. Its mission is to enhance the protection capabilities of those communities to safeguard endangered wildlife, combat illegal poaching activities and support conservation initiatives for future generations. Sierra Six Media sit on the development committee as lead advisors in digital exposure and visibility.

    Consultation Case study. Sierra Six Media, Digital marketing agency Essex.
    Media Activation

    From our advisory

    Sierra Six Media are responsible for delivering expert SEO and PPC advice to SME's across the UK through the network at Media Activation (MA). We stand as the only females on the board as well as the only approved SEO and PPC consultants.

    Media Activation is a boutique consultancy that specialises in helping SME clients expand their business and is adopted by 1000's of businesses across the country. They provide additional strategic thinking in key areas enabling you to exceed your business aims.

    Sierra Six Media, Digital marketing agency whitepaper: the future of digital marketing
    The future of digital marketing

    From our whitepapers

    In this study, digital marketing leaders at global companies across multiple industries share what the future of global marketing looks like: the challenges, the strategies, and what’s to come.

    Get insights around the challenges facing global marketers, solutions and strategies from market leaders, and more. Read the whole report to get the expert perspective on global marketing.


    pay-par-click. Sierra Six Media SEO and PPC agency in Essex.

    Display Marketing Services

    Is Display Marketing for me?


    In display marketing we design stylised banners that not only look the part but convert too. These will be advertised across the web to consumers who have previously visited your site. popping up at the side of Youtube videos and news articles, keeping your brand at the front of their mind and enticing them to revisit your site.

    Suitable for all businesses who want to target specific audiences who have previously engaged with their brand.

    Schedule a Consultation

    What matters for display marketing?


    If you’re new to  marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

    Goals

    Display marketing is used primarily to drive brand awareness and reach and works well with other paid traffic sources such as Google ads and social media paid ads.

    Assets

    Text-based, image or video advertisements must be considered to encourage the user to clickt hrough to a landing page and take action, there's up to 10 formats available.

    Ad networks

    Deciding your prefered ad network will have a serious impact on conversions due to compliance and network restrictions, its best to consult an expert on this.

    Products / service

    Display advertising works best when your product or service is visual, but doesn't limit those companies who are not providing you have the right marketing team behind you.

    Landing pages

    Dynamic remarketing to specific landing pages yeilds highest ROI, speak with one of our team to get this set up within your campaign.

    Audience

    Looking to aquire new customers? perhaps you'd like to retarget those who found you via search? Look-a-like audiences and email lists work well too. Call us to find out more.

    Did you know

    Google’s Display Ad Network reaches 90% of global internet users.

    Did you know?

    53% of marketers use behavioral retargeting or remarketing on desktop.

    Did you know?

    68% of marketers say that paid advertising is "extremely important" to their marketing strategy.

    What is display marketing?


    Display marketing is advertisements that are seen by users who have previously visited your website, the adverts are designed to keep your business fresh in their minds and get them to reconsider your product or service. Your ads can be text-based, image, or video with up to 10 size formats available. Ads that are linked to specific landing pages yield the highest ROI in our experience but they can link to other pages too.

    Renting ad space


    Similar to offline advertising in newspapers and such, advertisement space on the internet has to be essentially rented out before you can display your adverts. However the ‘billing’ is not as scary as it sounds, most ads operate on a cost-per-click (cpc) payment which means you only have to pay when consumers click on your adverts. Other options for this include CPT (cost per thousand), CPL (cost per lead) and CPS (cost per sale).

    The importance of display marketing


    Display marketing is one of the strongest markets on the global internet. Global net sales amount to more than 1.5 billion from desktop and mobile. Mobile search Is growing at an exponential rate, which is often overlooked by marketers. We directly address the marketing trends and use that data to determine how your ads will be best displayed to your audience.

    Building brand awareness


    Consumers are unlikely to buy from a brand that they have never seen or heard of before, that’s why display advertising gives you the benefit of making consumers aware of your brand.

    Display Marketing pay-par-click ads. Sierra Six Media SEO and PPC agency in Essex.
    Display Marketing pay-par-click ads. Sierra Six Media SEO and PPC agency in Essex.

    Display ads are targetted


    In marketing it’s important to target the right people who are most relevant to your business. With display marketing, you can create specific parameters – which sites your ad appears on, which geographic area they appear in and which demographic they appear to.

    Say Hello

    If you have an inquiry about Display Marketing PPC, get in touch and we’ll revert back in 2 hours.

    Hi, how can we help?


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      Helpful PPC Resources

      e-Commerce SEO case study: Young Soles. Sierra Six Media, Digital marketing agency Essex.

      From client success

      Our client are a luxury children’s footwear brand with a collection of lightweight shoes, designed in East London and made in Europe using the highest quality materials. They are seeking SEO and PPC campaigns for a new partnership with a HUGE brand.

      Sierra Six Media, Digital marketing agency whitepaper: selling smarter on marketplaces

      From our whitepapers

      To stay competitive brands and retailers need to understand the marketplace landscape. In this report, we’ll introduce many of the world’s most popular marketplaces, offering you best practice tips honed from years of helping leading brands and retailers be successful in their channel strategy.

      Sierra Six Media, SEO agency Essex, branding project.

      From our blog

      PPC lets you bypass other product listings. Whenever someone clicks on your sponsored listing, you pay a fee, but you get a prime spot for a specific keyword in return.

      "Couldn’t ask for more...their knowledge and understanding of the fast-paced SEO & PPC industry is second to none"

      — GORDON SMITH, DIRECTOR

      Schedule a Consultation
      DIGITAL MARKETING TRUSTED BY 60+ COMPANIES

      e-Commerce pay-per-click. Sierra Six Media SEO and PPC agency in Essex.

      Ecommerce PPC

      Is e-Commerce PPC for me?


      For e-Commerce websites we use Google Shopping, linking your Google Ads account to Google Merchant Center and setting up your product feed. Google indexes your product data and uses it to create a digital profile for your store, that way Google can generate the most relevant ad using your product when a user searches for an item.

      Suitable for online shops including Shopify, Woo-commerce, and Magenta that need help optimising specific products or product categories. Suitable for those companies who require an SEO strategy to enhance their paid or social media marketing channels.

      Schedule a Consultation

      What We Do


      e-Commerce search engine optimisation (e-commerce seo). Sierra Six Media, Digital marketing agency in Essex.

      Prioritise products

      We'll audit your website to determine which pages receive the most traffic and discover which products are most searched for on your site. Perhaps there's a particular product line or category you'd like to focus on or a seasonal collection you'd like to optimise ahead of your competition. We'll work with you to form a strong strategy.


      Ad Creation

      Ad creation is a simple process for e-commerce campaigns, these ads are made up of a headline, a few lines of text, and sometimes an image depending on the type of ad we choose.


      Keyword Selection

      when working on a PPC campaign, we have to choose some keywords which will "trigger" your ad to appear on a search result. Your ad will only appear when users search for those specific keywords or close variations, this is to ensure your products are only being shown to the most relevant consumers.


      Bidding

      Once we have created your ads and chosen your keywords you can decide how much you want to "bid" for your ads to be displayed. Bids vary depending on how much competition there is for your keywords. Higher-volume, more profitable keywords mean you will pay more per click than if you were bidding on lower-volume keywords. Which is why we ensure that you are bidding on the correct terms for your products.

      Did you know

      89% of traffic generated through Google Ads is not replaced by organic when ads are paused.

      Did you know?

      Adverts placed on the Google Display Network reach up to 90% of internet users

      Did you know?

      PPC visitors are 50% more likely to purchase something than organic visitors.

      e-Commerce PPC campaigns are adaptable


      PPC campaigns can be easily adapted to the current circumstances of your business. If you’re experiencing fewer sales than usual or having a ‘slow’ month you are able to increase your ad spend or decrease it depending on your finances. If you want to quickly advertise a sale because of an event you can with ease. You can also quickly remove ads if you decide to change up your look or removing stock. With PPC you have an amazing amount of control over the way your ads run and when.

      Visual product ads


      When you are selling a product on Google shopping, Google provides an option for visual ads (product listing ads) that can help a user see what they are clicking on. These ads can improve click-through rate by offering a feature that is not otherwise available In organic search.
      Consumers often like to see a product before purchasing and by displaying your product on the SERPs you are skipping over multiple steps of the consumer journey – clicking on a website, searching for a product, scrolling through hundreds of items, and clicking on an item, and your product just gets straight to the point.

      Is SEO better for e-Commerce sites?


      You can get traffic from SEO however, PPC drives fast results, whereas SEO can take months to see the results. Plus running paid ads increases your brand visibility, getting your advertisements seen by the right people.

      With PPC there is also the added bonus of being able to test and feedback on different campaigns, whether you want to test a new product or marketing message. As well as split testing of ads, landing pages, and call-to-action buttons, to determine the best results.

      Brand visibility


      When a webpage isn’t visible fewer people know about what the brand is offering, which means sales and growth are both limited. Therefore by using PPC, you can increase your brand visibility and brand awareness. Your ads will dominate above the fold content and get your advertisements seen by the right people, on page 1 of Google.

      e-Commerce pay-per-click. Sierra Six Media SEO and PPC agency in Essex.

      Measureable ROI


      Carefully crafted ad campaigns can achieve amazing conversion rates and sales numbers. Plus results from PPC ads equate to trackable leads and a general upturn in website success. The ROI is measurable and you are able to analyse data and make adjustments to increase your ROI.

      Say Hello

      If you have an inquiry about e-Commerce PPC, get in touch and we’ll revert back in 2 hours.

      Hi, how can we help?


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        Helpful e-Commerce Resources


        Ecommerce SEO case study: SPH2ONGE. Sierra Six Media, SEO Agency Essex.

        From client success

        Our client sells cleaning cloths direct to consumer via the online shop. We adopted a national SEO strategy working mainly on technical SEO...

        e-Commerce client success Sierra Six Media, SEO agency Essex.

        From our blog

        You’ve done a great job getting prospective customers on your site and your inventory is ready to fly off the shelve. Here are seven ways to make sure the customers you’ve worked hard to attract are ready to drop some dough on your snazzy products and services!

        e-Commerce websites. Sierra Six Media, SEO agency Essex.

        From our blog

        Struggling to get your head wrapped around SEO? Or maybe you’re getting the hang of it and fancy going to the next level? No matter where you are on your SEO journey, a few tips never hurt anyone. Here's a few ideas from our SEO experts to get your page higher on Google.

        "I don't know what they do, but they're bloody good at it"

        — CHRISTOPHER FOSTER, DIRECTOR

        Schedule a Consultation

        Local search engine optimisation (Local SEO). Sierra Six Media SEO and Digital Marketing agency in Essex.

        Local SEO or Local Search

        Is Local SEO for me?


        Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

        Local search has been around for years, but it was limited due to people only using their desktop computers. With the recent growth in mobile internet access, however, mobile search has exploded, so local SEO has become hugely important for the success of any business offering local products or services and local marketers.

        Schedule a Consultation

        What matters for local SEO?


        If you’re new to  marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

        Localised content

        It's important to build local landing pages for each of your locations- especially if you're a multiple location business. Include details like address, points of interest and accessability.

        Link building

        Build relationships with local business and ask for features on their websites. People like to shop locally, especially post 2020.

        Google My Business

        Absolutely essential to rank in maps and boost your Google Business Card. Use all the features, stay up to date and refresh your photos often.

        Local Citations

        Data aggregators publish your business in online in local directories with and without permission. Make sure all the information is up to date.

        Review signals

        Google reviews and Facebook reviews work best for local business. They encourage local visitors to leave honest feedback and build culture in their town.

        Website content

        If you can share case studies, experiences and stories from those within your commuity, you're bound to improve conversions. Think about you content for a local audience.

        Did you know

        As many as 46% of all Google searches are local

        Did you know?

        Over 50% of 'near me' searches result in a physical store visit.

        Did you know?

        70% of consumers will go to a physical store if SEO is reliable

        Taking full advantage of local searches in your area


        We know, from first-hand experience, how hard it is to get your name out there and build a solid reputation. That’s why our Local SEO services take full advantage of local Google search enquiries.
        We optimise for potential local customers wanting to contact you directly for more information about your business and the services you offer. We build up your google my business profile and online directories, aligning all your details and services so that you appear on those ‘near me’ searches. We create a brand new sitemap for your website based on local search terms. Lastly, we create schema foundations to allow Google to best understand location-based structured information to improve map listing.

        “Near me” or "close by" searches grew by more than 900% over two years.


        Local SEO tactics will help you to appear for “open now” and “near me” searches. After the pandemic, people are more willing to support local businesses, so we will make sure you have set-up your Google My Business Page and Maps listings to give you visibility on local search results

        A large majority of consumers now search for local businesses that they will rely on, on a regular basis, using the ‘near me’ feature of google maps and other apps. AI technology ensures an accurate display of results in real-time using Google maps and other geo-locations.

        Location Authority


        Google favours websites that are trusted, which means your content needs to add value, be accurate across all sites – this means to gain good location authority your address and details need to be correct on every directory and map listing. Consistency is key. Don’t worry this is a part of our strategy, we will align all of those directories for you as part of our service.

        Mobile and local go hand in hand, especially where voice search is concerned. Users ask on-the-go queries using their phones and other devices. Make sure information like directions, location and contact info is readily accessible and correct on your websites landing page.

        Local SEO is measureable


        Local SEO is also completely measurable in terms of leads generated. Each phone call and enquiry can be tracked, which means we can accurately measure the percentage increase of leads through local search.

        Local SEO strategies deliver real, measurable results, at a speed not seen with national campaigns. Our most successful campaign saw a 313% increase in daily revenue and 250 new google reviews.

        Sierra Six Media, SEO agency Essex.
        Local search engine optimisation (local SEO). Sierra Six Media SEO and Digital Marketing agency in Essex.

        Local search is trustworthy


        Localised enquiries are statistically proven to be more ‘trusted’ by a potential customer.
        This is actually the first year Google has advertised Google Reviews on a tv advert in support of local high streets, highlighting the importance of making sure you are seen on local searches.

        Say Hello

        If you have an inquiry about Local SEO, get in touch and we’ll revert back in 2 hours.

        Hi, how can we help?


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          Helpful Local SEO Resources


          Local SEO case study: iSquad. Sierra Six Media, Digital marketing agency Essex.

          From client success

          Award-winning phone and computer repair specialist based in Chelmsford, Essex seeking more phone calls and form fills for keyword 'iphone repair'...

          Artificial Intelligence in SEO. Sierra Six Media, SEO agency Essex.

          From our blog

          AI is the future, but how does this work in relation to search engine results? Visual Image Search, Voice Search Optimisation, Local Search Results and Optimising content strategy.

          Sierra Six Media, keyword research, SEO agency Essex

          From our blog

          Google Trends is a web facility to view the latest trends, data, and visualisations. It uses real-time data to help you analyse the search history of specific brands, keywords, competitors and more.

          "They haven't let us down, highly recommend"

          — GORDON SMITH, DIRECTOR

          Schedule a Consultation
          DIGITAL MARKETING TRUSTED BY 60+ COMPANIES

          e-Commerce search engine optimisation (e-commerce seo). Sierra Six Media, Digital marketing agency in Essex.

          SEO For Ecommerce and Website Services

          Is Ecommerce SEO for me?


          Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products; we’re here to streamline that process for you.

          Suitable for online shops including Shopify, Woo-commerce, and Magenta that need help optimising specific products or product categories. Suitable for those companies who require an SEO strategy to enhance their paid or social media marketing channels.

          Schedule a Consultation

          What We Do


          e-Commerce search engine optimisation (e-commerce seo). Sierra Six Media, Digital marketing agency in Essex.

          Prioritise products

          We'll audit your website to determine which pages receive the most traffic and discover which products are most searched for on your site. Perhaps there's a particular product line or category you'd like to focus on or a seasonal collection you'd like to optimise ahead of your competition. We'll work with you to form a strong strategy.


          Create a workflow

          SEO is strategic at the best of times. Throw in ten's, hundred's or even thousands of products with images and watch the complexity increase. We'll create a practical workflow,incorporating your team if need be, to deliver a well-thought out and organised SEO strategy to get your products infront of your customers


          Assess the competition

          Your ecommerce SEO strategy should be designed to outwit the competition. We'll check out your top competitors’ sites and discover exactly what they're doing to get great SEO scores on their pages. We'll identify and implement ways to make yours, not only better, but more optimised for conversions.


          CRO

          Combining SEO with CRO gives you a powerful set of strategies to help you drive conversions and generate sales. Getting traffic to an ecommerce site just doesn't cut the mustard in 2021 - we need to bring focus to what's actually on the page to drive sales as well as driving traffic. They go hand in hand.

          Did you know

          As many as 46% of all Google searches are local

          Did you know?

          Over 50% of 'near me' searches result in a physical store visit.

          Did you know?

          70% of consumers will go to a physical store if SEO is reliable

          SEO creates traffic and traffic creates sales.


          As we know, consumers perform a google search when looking for a product or service, whether they’re searching for options, tips, or other information. If your website isn’t there on the first search engine results page (SERP) to greet them then it’s unlikely your site will be seen.

          Your products may have a space on the world-wide-web, but are they findable? Ecommerce SEO helps you to reach your target audience without paying for ads and once people are on your site you just need good call to actions to turn that traffic into sales.

          You're missing out on 99% of your potential traffic


          Only 0.7% of consumers explore the second page of Google, which means if you’re not on page 1 of the SERP’s then you’re missing out on 99% of potential customers. – That’s a big number isn’t it? So why would you let that happen?

          When a webpage isn’t visible fewer people know about what the brand is offering, which means sales and growth are both limited, meanwhile competitors who are ranking higher on SERPs are consistently seeing an increase of sales and profits.

          Is PPC better for ecommerce sites?


          You can get traffic from paid search, however, SEO costs much less. PPC is a short-term solution to a long-term problem. PPC drives fast results , whereas SEO can take months to see the results, but the effects of SEO will last for years with small updates every now and then to keep the content fresh.

          Furthermore, ad-blockers are extremely popular now which reduces the effectiveness of paid search.  You can pay continuously to advertise on Google Shopping or you can pay for SEO and have your website optimised to rank on page 1 of Google for relevant search terms.

          Ecommerce SEO builds credibility


          There is the perception that anyone can pay their way to the top of search results, which is why many people skip straight over PPC results at the top of the SERP. Significantly more people click on organic search results, and when your content appears at the top you gain more credibility from your audience than if you were to pay to appear at the top.

          e-Commerce search engine optimisation (e-Commerce SEO). Sierra Six Media SEO and Digital Marketing agency in Essex.

          Ecommerce SEO is a long term solution


          When you stop paying for PPC ads any website traffic you were receiving will stop and your website still isn’t on the first page of Google – you effectively disappear from the view of consumers. Whereas if you have optimised your website with an ecommerce SEO strategy and achieved good search engine placement your traffic won’t disappear immediately, even if you take a break from web dev.

          Say Hello

          If you have an inquiry about Local SEO, get in touch and we’ll revert back in 2 hours.

          Hi, how can we help?


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            Helpful Ecommerce Resources


            Ecommerce SEO case study: SPH2ONGE. Sierra Six Media, SEO Agency Essex.

            From client success

            Our client sells cleaning cloths direct to consumer via the online shop. We adopted a national SEO strategy working mainly on technical SEO...

            e Commerce SEO. Sierra Six Media SEO agency Essex.

            From our blog

            You’ve done a great job getting prospective customers on your site and your inventory is ready to fly off the shelve. Here are seven ways to make sure the customers you’ve worked hard to attract are ready to drop some dough on your snazzy products and services!

            e-Commerce websites. Sierra Six Media, SEO agency Essex.

            From our blog

            Struggling to get your head wrapped around SEO? Or maybe you’re getting the hang of it and fancy going to the next level? No matter where you are on your SEO journey, a few tips never hurt anyone. Here's a few ideas from our SEO experts to get your page higher on Google.

            "I don't know what they do, but they're bloody good at it"

            — CHRISTOPHER FOSTER, DIRECTOR

            Schedule a Consultation

            Voice search optimisation (Voice SEO). Sierra Six Media SEO and PPC agency in Essex.

            SEO Optimisation For Voice Search

            Is Voice SEO for me?


            Voice Search is up 3500%, yet only 4% of businesses are ready.

            It’s is an up-and-coming marketing tool that was first introduced by Google in 2011 but has only become popular over recent years with many popular brands introducing wifi-connected devices and enhancing voice-enabled functions. Google Home, Amazon Echo and Apple Homepod are among a few examples of smart speakers with voice search functions which over 2 in 5 adults use daily.

            According to Comscore, by 2020 50% of all queries were voice-based. This is bad news for any business which hasn’t updated their online profiles in a while. 48% of people search for local businesses with phrases such as “which restaurants are open near me?” and if your business is difficult to find online, or the information is confusing, it is unlikely to show up in those searches.

            An analysis of 73,000 business listings in 2019 found that 96% of all business locations fail to list their business information correctly. This study implies that only 4% of businesses are voice-search ready! We can improve your voice-search results by using search engine optimisation to boost your google position and input the correct information on your business pages such as Google My Business.

            We can help your business be in front of other businesses in search by upping your Search Engine Optimisation (SEO) game, giving your customers instant access to your company information such as opening times, location, reviews, etc, and being recommended by the top voice user interface.

            Schedule a Consultation

            What matters for Voice SEO?


            If you’re new to  marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

            'Near me'

            Voice SEO tactics will help you to appear for “near me” searches. Consumers are keen to support local businesses, so we will make sure you have set-up your Google My Business Page and Maps listings to give you visibility on local search results

            'How to'

            Although short-tailed keywords are useful for boosting SEO, when it comes to voice-search we have to consider what a natural voice enquiry would be and how your website can answer them, this includes long-tail keywords.

            Local Business

            We can improve your voice-search results by using search engine optimisation to boost your google position and we'll make sure information like location and contact info is readily accessible and correct on your landing page, business pages, maps listings and directories.

            Q&A's

            In relation to Conversational keywords you will need to have content which asks the major questions for your business and products / services: Who, What, When, Where, Why, and How and include detailed content that answers those key questions.

            Schema Markup

            We can use Schema Markup to create rich snippets – search results with extra information shown under the title, description and URL such as star ratings, this is information that voice user interface's will draw from your business and read out loud to searches.

            Readability

            The readability of your website is important when voice SEO is involved because the technology reads your information aloud, we'll make sure that the content on your website is dramatically correct, uses the correct tone, length and keyword distribution.

            Did you know

            41% of adults use voice search at least once per day

            Did you know?

            58% of consumers used voice search to find a local business

            Did you know?

            Smart speaker usage is projected to rise at a compound annual growth rate of nearly 48%

            Voice  and browser search are not the same


            When we optimise for browser searches we generally use short keywords and terms for example “running shoes” the difference between voice and browser search is that searches by voice are much more conversational.
            Instead of saying “running shoes” to Alexa a consumer would ask “where can I buy running shoes?” or “where’s the nearest running shoe store?” This means we optimise voice search content for long-tail keywords / conversational keywords, these usually include questions or statements.

            Not all content has to be voice search friendly


            As you know in voice SEO we target long-tail, conversational key terms such as “find a supermarket nearby” however this doesn’t mean all of your website content has to be conversational. It’s good to have a mix of long-tail and short-tail keywords on your website, this gives you the best opportunity to optimise for voice search and browser search at the same time. If you include some of the basic questions consumers may ask, on your website then voice interfaces will find and use that content to answer consumer questions quickly.

            Website load time


            Not only is mobile responsiveness one of Google’s top-ranking factors, but website load time (LCP) is also a huge factor, especially when it comes to voice SEO.
            The top results of the voice search had an average wait time which was almost half of the average wait time of the top-ranked websites on a traditional search. This means your website wait time needs to be short enough to grab the attention of not only your customers but of coveted voice search algorithms too.

            Mobile and local go hand in hand


            Mobile and local go hand in hand, especially where voice SEO is concerned. Users ask on-the-go queries using their phones and other devices which means your website should be mobile-friendly. Make sure information like directions, location, and contact info is readily accessible and correct on your landing page.

            e-Commerce pay-per-click. Sierra Six Media SEO and PPC agency in Essex.
            Voice search optimisation (Voice SEO). Sierra Six Media SEO and PPC agency in Essex.

            Is your demographic using voice search?


            Voice search algorithms use location and several data points to understand search context, we also have to look further into understanding our consumers and their behavior. Real-time data and research on consumer insights can help understand how different people use search. For example, Millenials and Gen Z prefer using voice search over the older generations.

            Say Hello

            If you have an inquiry about Local SEO, get in touch and we’ll revert back in 2 hours.

            Hi, how can we help?


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              Helpful VSO Resources


              Local SEO case study: iSquad. Sierra Six Media, Digital marketing agency Essex.

              From client success

              Award-winning phone and computer repair specialist based in Chelmsford, Essex seeking more phone calls and form fills for keyword 'iphone repair'...

              Voice search optimisation (Voice SEO). Sierra Six Media SEO and PPC agency in Essex.

              From our blog

              According to Comscore, by 2020 50% of all queries were voice-based. This is bad news for any business which hasn’t updated their online profiles in a while. 48% of people search for local businesses with phrases such as “which restaurants are open near me?” and if your business is difficult to find online, or the information is confusing, it is unlikely to show up in those searches.

              Sierra Six Media, keyword research, SEO agency Essex

              From our blog

              Google Trends is a web facility to view the latest trends, data, and visualisations. It uses real-time data to help you analyse the search history of specific brands, keywords, competitors and more.

              "I don't know what they do, but they're bloody good at it"

              — CHRISTOPHER FOSTER, DIRECTOR

              Schedule a Consultation
              DIGITAL MARKETING TRUSTED BY 60+ COMPANIES

              Technical search engine optimisation (Technical SEO). Sierra Six Media SEO and Digital Marketing agency in Essex.

              Technical SEO Services Agency

              Is Technical SEO for me?


              With over 200 on-site ranking factors, it’s no wonder some companies get stretched with the implementation of technical SEO.

              Although modern search engines like Google are pretty good at discovering and understanding content, there are simple technical issues that can prevent them from crawling and indexing web pages, preventing them from showing in search results. We will check your URLs with tools like Robots.txt and Google Search Console to ensure search engines are able to crawl them. We can secure your website with HTTPS encryption. We’ll clear up any duplicate content as to not waste web-crawler time and/or budget. We can create a sitemap for you as “sitemaps are the second discovery option most relevant to googlebot” including all your pages even orphan pages means Google doesn’t have to dig as far to find them.

              We can even use Schema Markup to create rich snippets – search results with extra information shown under the title, description and URL such as star ratings.

              Schedule a Consultation

              What matters for Technical SEO?


              If you’re new to  marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

              Domain Overview

              We will look at your domain overview and determine the top organic keywords you are ranking for, your traffic sources, your current ranking positions and more, with this we can determine an SEO strategy personalised to your company.

              Link structure

              We'll make sure your website is secure with HTTPS and that your links are readable, the correct length and contain some keywords.

              Speed & Load Times

              Page speed is a significant ranking factor for Google. A fast site will appear higher in search rankings than a slow website which frustrates consumers and increases bounce rate.

              Site health

              Crawlability, page speed, mobile responsiveness and duplicate content are just a few factors that could be affecting your site health and seriously damaging your chances of ranking on Google.

              Site Content

              With technical SEO we ensure that all website content can be easily crawled and indexed by Google without issue.

              Sitemap

              By creating a sitemap we are essentially creating a hierarchy of your site, allowing search engines to navigate the most relevant content.

              Did you know

              As many as 46% of all Google searches are local

              Did you know?

              Over 50% of 'near me' searches result in a physical store visit.

              Did you know?

              70% of consumers will go to a physical store if SEO is reliable

              Why do I need technical SEO if I already use another type of SEO?


              Technical SEO is the foundation of your search engine optimisation strategy. Without technical SEO, your strategy has no backbone. By improving the technical aspects of your website we can improve your ranking position on SERPs because technical SEO ensures that your website can be crawled and indexed by Google without any issues.
              Technical SEO is not the be-all and end-all of SEO but you need it to make everything else in your strategy significantly easier.

              Technical is more important now than ever


              With the recent Google update (Web Core Vitals), it’s now imperative that websites are held to a higher standard in your technical SEO strategy. The most important ranking factors on Google now include page speed and mobile responsiveness.

              Technical SEO and Web Traffic


              With a technical SEO strategy in place, you will see an improvement in your website ranking, visibility, and traffic. When your website is optimised you appear higher in the search results on Google, 75% of all web traffic only click on the first five results on the SERP. With the first position on Google receiving up to 33% of all clicks it’s no wonder there’s so much competition for the spot.

              Increased reach across all channels


              When your content is crawlable it means search engines such as Google and Bing can easily discover your content, index it, and display it. In turn, more people can find your company and there is potential for an increase in sales or leads.

              Technical search engine optimisation (Technical SEO). Sierra Six Media SEO and Digital Marketing agency in Essex.

              Position Zero search results


              If Google can easily crawl and index your content then you have a better chance of appearing higher ins search results including position zero is not just the top of search results. Position zero means you content can be featured in the “people also ask” and “featured snippets” sections on Google.

              Say Hello

              If you have an inquiry about Local SEO, get in touch and we’ll revert back in 2 hours.

              Hi, how can we help?


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                Helpful SEO Resources


                Local SEO case study: iSquad. Sierra Six Media, Digital marketing agency Essex.

                From client success

                Award-winning phone and computer repair specialist based in Chelmsford, Essex seeking more phone calls and form fills for keyword 'iphone repair'...

                Artificial Intelligence in SEO. Sierra Six Media, SEO agency Essex.

                From our blog

                AI is the future, but how does this work in relation to search engine results? Visual Image Search, Voice Search Optimisation, Local Search Results and Optimising content strategy.

                Sierra Six Media, keyword research, SEO agency Essex

                From our blog

                Google Trends is a web facility to view the latest trends, data, and visualisations. It uses real-time data to help you analyse the search history of specific brands, keywords, competitors and more.

                "I don't know what they do, but they're bloody good at it"

                — CHRISTOPHER FOSTER, DIRECTOR

                Schedule a Consultation
                DIGITAL MARKETING TRUSTED BY 60+ COMPANIES

                National Search engine optimisation (national seo). Sierra Six Media, Digital marketing agency in Essex.

                National SEO

                Is National SEO for me?


                We place resources strategically to get the most from your budget whilst appealing to a national audience, building your brand and your lead list.

                Although it is similar to local SEO, National SEO focuses on broad keyword terms rather than ranking for specific locations. The main goal of national SEO is to establish a strong national presence.

                National SEO aims to attract customers nationwide. This is highly recommended for online businesses, or for those businesses where the location is irrelevant. When your company’s products and services aren’t limited to your business’ physical location.

                For example, if your website targets the whole of the UK, you will want to use a National SEO strategy in favour of Local SEO and generate national rankings for your keywords. This can often be achieved with content posts such as blogs, guides, whitepapers and visual content, we can create something that broadens the scope of the keywords you can rank for.

                Schedule a Consultation

                What matters for national SEO?


                If you’re new to  marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

                Keyword Targetting

                Unlike local seo, with National SEO we have to target more general keywords and terms which are much more difficult to rank for as there is much larger competition.

                Audience segmentation

                When you're looking on a national scale, your audience will be huge, this means its impresitive that we organise your audience by categories such as demographics and behaviour, making it much easier to target ads at the correct groups.

                Geographical Targetting

                Absolutely essential to rank in maps and boost your Google Business Card. Use all the features, stay up to date and refresh your photos often.

                National Branding

                To be able to compete with the big brands on a large scale you need to be doing national branding, getting your name out there and known by people. Your brand name is the first keyword to rank for to ensure people know who you are.

                Website Content

                Your website needs high quality content that provides value and contains lots of your national keywords, including the names of cities / other locations you want to appear for on search.

                Business Positioning

                ...

                Did you know

                As many as 46% of all Google searches are local

                Did you know?

                Over 50% of 'near me' searches result in a physical store visit.

                Did you know?

                70% of consumers will go to a physical store if SEO is reliable

                Optimising for broad key terms


                National SEO aims to generate leads and sales from all across the country. Although it is similar to local SEO, national SEO focuses on broad keywords instead of ranking for specific geographical terms and focusing less on the ‘near me’ searches. Because with national SEO we are focusing on broader terms this of course means there is much more competition with a much larger market which you have to compete for. To ensure you are competing and ranking for those key terms we will include long-tail keywords in your website content, making search queries more specific.

                The difference between local SEO and national SEO.


                Local SEO tactics will help you to appear for “open now” and “near me” searches, this is a good option for new businesses because its better to target local customers who just want a nearby business. Whereas national SEO will help you to appear for much broader search terms, where consumers are often looking for industry leaders. National SEO is ideal for e-commerce stores and companies that offer goods and services nationwide – not limited to an actual location. However, there will always be some exceptions. To find out the best route for your business schedule a consultation with us.

                Location Authority


                Although local SEO and national SEO are different they still have one thing in common and that’s location authority. Google favours websites that are trusted, which means your content needs to add value, be accurate across all sites – this means, similarly to local SEO, to gain good location authority your address and details need to be correct on every directory and map listing. Consistency is key. Don’t worry this is a part of our strategy, we will align all of those directories for you as part of our service.

                National SEO establishes experitse


                Using a national SEO strategy generally means you are targeting a much larger audience with tough competition. This may help to prove that your brand has lots of experience and has already established its expertise with a smaller audience beforehand.

                National SEO means BIG competition


                By using a national SEO strategy you are competing with much larger brands, you may be competing on a level with some of the most well-known brands in the country, and if you are appearing above some of the top brands for key search terms then you are likely to see a huge increase in sales and growth. You may even be able to penetrate the international market.

                Say Hello

                If you have an inquiry about national SEO, get in touch and we’ll revert back in 2 hours.

                Hi, how can we help?


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                  Helpful SEO Resources


                  Local SEO case study: iSquad. Sierra Six Media, Digital marketing agency Essex.

                  From client success

                  Award-winning phone and computer repair specialist based in Chelmsford, Essex seeking more phone calls and form fills for keyword 'iphone repair'...

                  Artificial Intelligence in SEO. Sierra Six Media, SEO agency Essex.

                  From our blog

                  AI is the future, but how does this work in relation to search engine results? Visual Image Search, Voice Search Optimisation, Local Search Results and Optimising content strategy.

                  Sierra Six Media, keyword research, SEO agency Essex

                  From our blog

                  Google Trends is a web facility to view the latest trends, data, and visualisations. It uses real-time data to help you analyse the search history of specific brands, keywords, competitors and more.

                  "I don't know what they do, but they're bloody good at it"

                  — CHRISTOPHER FOSTER, DIRECTOR

                  Schedule a Consultation
                  DIGITAL MARKETING TRUSTED BY 60+ COMPANIES

                  SEO Consultation. Sierra Six Media SEO and Digital Marketing agency in Essex.

                  SEO Consultant Essex

                  Looking for an SEO Consultant in Essex?


                  As a business owner, you know that appearing at the top of search engine results is crucial to your success. However, achieving and maintaining a high ranking can be a challenge, especially if you don’t have the time or expertise to do it yourself. That’s where we come in. At Sierra Six Media, we offer professional SEO consultation services to help you improve your website’s ranking and visibility.

                  Our team of experienced and certified consultants will work with you to identify your goals and objectives and create a customised plan to help you achieve them. We take into account your budget, target audience, and competition when developing your strategy. And we always keep up with the latest trends and changes in the industry so that we can adapt your plan as needed.

                  Get In Touch

                  Our Consultation Process


                  Step 1: Initial Consultation to Discuss your Needs

                  We will have a meeting either in person or via phone call or even zoom to discuss your business, your current marketing strategy and what you would like to achieve through SEO.

                  Step 2: Analysis and Proposal

                  During the consultation, we will analyse your website and recommend a course of action to take in order to improve your ranking. We will also provide you with a proposal outlining our services and pricing.

                  Step 3: We Develop a Customised Plan to Achieve Your Goals

                  If you do decide to work with us, we will begin by performing an audit of your website. This will help us identify any areas that need improvement. We will then create a customised plan of action based on our findings.

                  Step 4: We Implement the Plan & Update You on Our Progress

                  After the audit is complete and the plan of action has been finalised, we will begin implementing the necessary changes. This may include developing new content, building new links, and more. We will keep you updated on our progress every step of the way.

                  Step 5: You See Results!

                  Once we have implemented all of the necessary changes, you will start to see an improvement in your website’s ranking. We will continue to monitor your progress and make adjustments as needed to ensure that you maintain a high ranking.

                  Get In Touch

                  Consultation Services Trusted by 60+ Companies

                  Committed to Customer Service


                  What sets us apart from other SEO companies is our focus on customer service. We believe that communication is key, which is why we always keep our clients updated on our progress and are available to answer any questions they may have.

                  12 Years of Experience


                  Our team has years of experience in the SEO industry, and we know what it takes to get results. Our director started out in one of the biggest marketing firms in London, learning all of the industry tricks.

                  ROI focused


                  We don’t just focus on getting you to the top of the search engines. We also focus on making sure that you stay there and that your investment pays off. We track your website’s progress and make adjustments as needed to ensure that you see a return on your investment.

                  100% Rated 5 Stars


                  Helpful Consultation Resources


                  Consultation Case study. Sierra Six Media, Digital marketing agency Essex.
                  Savsim

                  From our advisory

                  Sierra Six Media advise on SEO and website strategy to maximise exposure.

                  SAVSIM is a non-profit organisation that integrates uniformed veterans alongside law enforcement and conservation teams in wildlife conflict zones. Its mission is to enhance the protection capabilities of those communities to safeguard endangered wildlife, combat illegal poaching activities and support conservation initiatives for future generations. Sierra Six Media sit on the development committee as lead advisors in digital exposure and visibility.

                  Consultation Case study. Sierra Six Media, Digital marketing agency Essex.
                  Media Activation

                  From our advisory

                  Sierra Six Media are responsible for delivering expert SEO and PPC advice to SME's across the UK through the network at Media Activation (MA). We stand as the only females on the board as well as the only approved SEO and PPC consultants.

                  Media Activation is a boutique consultancy that specialises in helping SME clients expand their business and is adopted by 1000's of businesses across the country. They provide additional strategic thinking in key areas enabling you to exceed your business aims.

                  Sierra Six Media, Digital marketing agency whitepaper: the future of digital marketing
                  The future of digital marketing

                  From our whitepapers

                  In this study, digital marketing leaders at global companies across multiple industries share what the future of global marketing looks like: the challenges, the strategies, and what’s to come.

                  Get insights around the challenges facing global marketers, solutions and strategies from market leaders, and more. Read the whole report to get the expert perspective on global marketing.

                  Get an SEO Consultation Today


                  Say Hello👋

                  Send us an enquiry and we’ll revert back in 2 hours.


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                    Web Design and Development. Sierra Six Media, Digital marketing agency Essex.

                    Bespoke Website Design & Developers in Essex

                    Website Design Company Essex


                    What We Do


                    Whether you’re starting from scratch or just need a website revamp, we’ll create a website you will be proud of, have full ownership of and one built to generate sales.

                    Let Sierra Six Media take the FONW (fear of new website) away and deliver you a slick and functional site you’ll be able to scale your business with.

                    A great website satisfies three criteria:

                    a) It attracts the right people
                    b) It guides these people to the main products and services you offer
                    c) It converts these people into leads/ sales

                    Our team of UK-based experts have a wealth of experience in delivering bespoke websites which do just this. Whether you’re investing in your very first website, or you have an established site in need of a revamp, you can count on us to deliver a powerful lead magnet which cohesively delivers your brand message and tone.

                    Schedule a Consultation

                    Did you know

                    94% of users create their first impression of a website based on web design alone.

                    Did you know?

                    38% of visitors will stop browsing a website if the layout is unattractive.

                    Did you know?

                    48% of users believe website design is the #1 factor when judging a business’s credibility.

                    Website Before and After

                    Web Design and Development Case study. Sierra Six Media Digital marketing agency Essex. Web Design and Development Case study. Sierra Six Media Digital marketing agency Essex.

                    Website Design

                    Website Before and After

                    Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex. Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex.

                    Homepage Before and After

                    Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex. image 4

                    Products Before and After

                    image 6 WhatsApp Image 2021 06 11 at 16.53.46 2
                    DIGITAL MARKETING TRUSTED BY 60+ COMPANIES

                    "Extremely helpful and knowledgeable. They will go far."

                    — DAN MARSHALL, DIRECTOR

                    Schedule a Consultation

                    Helpful Website Design Resources


                    Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex.

                    From client success

                    DJM Tech work on AV setups and technical support on a number of the world’s most prestigious superyachts owned by some of the worlds most high profile individuals. They have requested a brand new website to showcase all of their amazing photos and services.

                    Sierra Six Media, Digital marketing agency whitepaper: phases of website redesign

                    From our whitepapers

                    Save time and effort by identifying problems throughout the website redesign process, ensuring the new site has a quality foundation. With this guide you can learn more about the key phases of a website redesign and how to make sure the process runs smoothly.

                    Web Design and Development Case study. Sierra Six Media, Digital marketing agency Essex.

                    From our client success

                    We redesigned 50 Bikes logo, and changed their whole website to a much more sleek and modern design.