Our process

in 10 steps

Initial consultation & goal setting

We begin with a thorough consultation to understand your business goals, target audience, and current SEO performance. This helps us set clear objectives and key performance indicators (KPIs) tailored to your needs.

Comprehensive SEO Audit

Our team conducts a detailed audit of your website, analysing factors such as technical SEO, on-page optimisation, backlink profile, and content quality. This audit identifies strengths, weaknesses, and opportunities for improvement.

Keyword Research & Strategy Development

We perform in-depth keyword research to identify relevant keywords and phrases that align with your target audience's search intent. Based on this research, we develop a comprehensive SEO strategy that outlines the best approach for optimisation.

On-Page Optimisation

We implement on-page SEO changes, including optimising title tags, meta descriptions, headers, and content. This ensures that each page is optimised for target keywords and provides a positive user experience.

Technical SEO Improvements

Our team addresses any technical issues identified during the audit, such as improving site speed, mobile responsiveness, and fixing crawl errors, ensuring that search engines can effectively index and rank your website. Core Web Vitals is very much here to stay.

Content Creation and Optimisation

We develop high-quality, engaging content that resonates with your audience while incorporating targeted keywords. This includes blog posts, articles, landing pages, and other content types to enhance your website’s relevance.

Digital PR

We may implement a strategic link-building campaign to improve your website’s authority and visibility. This may include outreach, guest posting, and PR style high-quality backlinks and content placement, from reputable sources within your industry.

Ongoing Monitoring and Reporting

We continuously monitor the performance of your SEO campaign using state-of-the-art analytics tools. Regular reports provide insights into traffic, rankings, and overall campaign success, enabling us to make data-driven adjustments as needed.

Regular Strategy Reviews and Adjustments

We conduct periodic reviews of the SEO strategy to ensure alignment with your evolving business goals and market changes and share with you on a quarterly basis. This allows us to adapt our approach, ensuring sustained growth and success.

Client Collaboration and Feedback

Throughout the project, we encourage client collaboration and feedback, fostering a transparent partnership that helps us fine-tune strategies and improve outcomes. We’re only ever one call, or one instant message away.

Start your SEO in 7 days
1 DAY

1. AUDIT

Our SEO audits deliver a deep dive into your site’s performance, analysing keywords, on-page optimisation, structure, and backlinks to uncover opportunities for ranking and traffic growth.

5 DAYS

2. SETUP

We kick off with keyword research and competitor analysis, integrate Google Analytics and Search Console, and optimise performance with speed checks, on-page audits, and technical enhancements.

7 DAYS

3. GO LIVE

At go-live, we implement targeted SEO strategies to optimise content, structure, and technical elements. Results are tracked and reported within 30 days and every 30 days thereafter, driving growth and ensuring success.

TRUSTED BY BRANDS GLOBALLY

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Project Management

We use the advanced project management tool Basecamp to streamline communication and ensure everyone is aligned on your campaign. Whether you have an in-house developer or freelance team, we can easily share tasks, enabling smooth collaboration and feedback. If you have a content writer, we’ll share and allocate pieces to maximise your assets. Basecamp gives you 24/7 access to your campaign and direct contact with your account manager—no more being left in the dark. Basecamp is a one-stop place to share your progress reports, reviews, and mobile access, you’re always informed and up to date, no matter where you are.

Don't waste more time

Let’s explore how we can boost your business and drive growth.
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Paid Media Marketer
Luigi

With a touch of Italian flair and a sharp eye for detail, Luigi is the mastermind behind our PPC campaigns, ensuring every click counts. When he’s not fine-tuning ads, you’ll find him scaling rock faces or out on the water with his boat licence in hand—because whether it’s climbing to new heights or navigating uncharted waters, Luigi loves a good challenge.

Web Developer
Louis

Louis is the wizard behind hundreds of websites, effortlessly bringing digital ideas to life with his incredible efficiency and talent. Don’t let his age fool you—he’s a powerhouse of innovation and success, proving that age is just a number when you’re this skilled. A proud Nichiren Daishonin Buddhist, he’s been chanting since age 8. When he’s not building websites, you’ll find him gaming, watching EastEnders, or supporting Liverpool FC. Kitchen skills? Still a work in progress, but he’s getting there!

SEO Executive
Johanna

Johanna, our SEO Executive, has South American roots and has travelled to most continents, bringing a wealth of diverse experiences to her work. She’s also a keen camper van enthusiast—having renovated one and lived in it for a long time, embracing the freedom of life on the road. With her global perspective and SEO expertise, Johanna combines creativity and data to deliver impressive results. Whether optimising search rankings or sharing her travel stories, she adds an adventurous spark to the team.

Head of Design
Iwona

Iwona, a proud Polish native, has lived in both the US and the UK, with each country adding a unique twist to her passion for design. As Sierra’s branding mastermind, she brings big ideas to life, creating stunning visuals and unforgettable brand identities for clients. A true artist, Iwona’s just as at home tickling the ivories on a piano as she is with a hand-lettering pen. When she’s not designing, she’s preparing for her first boxing match—talk about a knockout combo! And when the gloves are off, you’ll find her watching the NBA, hoping for a dunk so epic it makes her spill her tea. 

Finance Manager
Martin

Martin ensures our finances are sharper than his cricket batting average, leveraging years of expertise in financial planning and budgeting. With a proven track record of managing complex accounts, he’s the backbone of Sierra’s fiscal health. When he’s not mastering numbers, he’s juggling cricket matches, badminton tournaments, and basketball games with his sports team—proving he’s just as competitive off the spreadsheets. (We suspect he’s eyeing a trophy shelf expansion.)

Senior SEO Executive
Alice

Alice is the queen of details. With an almost supernatural ability to spot even the tiniest gaps in data, she’s the one who ensures everything runs like clockwork at Sierra. She thrives in the world of numbers, analytics, and operations, where she can make sense of the chaos and turn it into pure magic. When she’s not optimising search rankings, she’s in the kitchen baking (and, let’s be honest, sometimes just cooking for the fun of it). Oh, and she’s a bit of a gamer, too—whether she’s getting lost in Sims 4 or collecting coins in Mario, Alice knows how to balance work, creativity, and a bit of gaming nostalgia.

Founder & Managing Director
Jade

Back in 2017, Jade turned her first-class Business Studies degree, a killer sales record, and a big dream into Sierra Six —a thriving business that’s been making waves ever since. Known for her energy and enthusiasm, she’s appeared in countless press releases, hosted workshops for top universities, and is a proud mentor for Bloom – Women in Digital magazine, encouraging women to claim their spot at the top. When she’s not conquering the business world, Jade’s whipping up experimental dishes, or plotting her next adventure – because why just conquer business when you can conquer the world too?