SEO and PPC for
charities & non-profits
- Reach the right supporters
- Drive long-term impact
- Ethical, trust-based content strategies
- Raise your organisation’s digital profile
Reach engaged supporters
at the right time
We help non-profits increase their digital visibility to connect with the people who matter most – whether that’s donors, beneficiaries, volunteers, or partners. Our SEO and AI search strategies are built to support your mission by attracting high-intent visitors looking for organisations like yours. Behind the scenes, we make sure you rank when and where it matters – but up front, it’s all about building awareness, engagement, and support.
Technical audits for charity & non-profit websites
We review your website for technical SEO issues, content gaps, and missed opportunities that may be holding back your visibility. You’ll also see how your online presence compares to similar organisations, helping you understand where and how to compete for attention.
Tailored Strategies
We create a clear, ethical, and data-led SEO roadmap and PPC management that works with your goals, from national awareness campaigns to local community outreach. Whether you need more donations, volunteers, or service users, our strategies make it easy for people to find and support your cause.
Clear, simple reporting
You’ll get regular updates and easy-to-follow reports that show real impact, from visitor numbers to keyword rankings and conversions. We offer monthly reviews and optional check-in meetings to keep your digital performance aligned with your wider organisational objectives.
1. AUDIT
5 DAYS
2. SETUP
We’ll carry out keyword research aligned with donor and volunteer search intent, benchmark against other non-profits, integrate Google Analytics and Search Console, and implement speed and UX improvements. Everything is set up to enhance visibility, build credibility, and support your mission-driven goals.
7 DAYS
3. GO LIVE
Your tailored SEO strategy goes live, improving content structure, metadata, and website performance. Designed to raise awareness and encourage donations or engagement, your first progress report arrives within 30 days, followed by regular monthly updates.
"The best marketing move we made in 2024". - JH
Elevate your online authority in the non-profit sector
Build trust, credibility, and visibility
As a non-profit SEO or PPC partner, we help your organisation appear prominently in search results – not just to be seen, but to be trusted. Google’s algorithm pays close attention to who creates content, especially for sensitive topics. Our work supports E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and compliance with key standards such as GDPR and accessibility. The result? A stronger digital reputation that attracts the right people and supports your mission sustainably.
SEO, PPC & digital marketing for charities & non-profit firms
Showcase your organisation’s mission
Your work is important – and so is how people discover it online. We develop strategies that reflect your values and increase visibility across key areas, from fundraising campaigns to service delivery. Whether you’re a local charity or an international NGO, we help you stand out with a clear and compelling digital presence.
Technical SEO for non-profit websites
Your website should be fast, accessible, and easy to navigate – especially for supporters and users who rely on digital tools. We optimise performance across:
- Secure, mobile-friendly site architecture
- Schema markup for campaigns, events, and donations
- Accessibility checks and scalable navigation
Content strategy built on trust and purpose
We craft content that informs, engages, and builds lasting relationships with your audiences. This includes:
- FAQs, resource hubs, and impact stories
- Location and service pages tailored for local reach
- Thought leadership content that positions you as a credible voice in your field
AUDIT
At Sierra Six, our PPC account audits are designed to maximise your campaign’s impact. We analyse every detail—keywords, ads, targeting, and budgets—to uncover wasted spend and growth opportunities.
Get clear, actionable insights to refine your strategy, boost ROI, and dominate your market.
Step 2
SETUP
We set up ad accounts designed to win. From crafting campaigns with targeted keywords to building shopping feeds, setting up remarketing banners, and creating precise audience segments, we handle it all.
Every element—targeting, tracking, and optimisation—is built to drive results and maximise ROI.
Step 3
GO LIVE
Once your account is live, we set spend caps, monitor performance, and deliver a custom live dashboard for real-time reporting.
We provide frequent optimisations and adjust budgets dynamically to ensure your campaigns stay efficient, competitive, and ROI-driven.
Track your data
- Real time results
- Comparative data sets
- Accessible for all of your team
Attract high-value clients with SEO
Expert SEO for the non-profit sector
Frequently Asked Questions
Why is SEO important for non-profits?
SEO helps non-profits reach more people without relying heavily on paid advertising. Whether your goal is to drive donations, raise awareness, or increase service uptake, SEO puts your mission in front of people who are actively searching for support or causes to back.
How does SEO for non-profits differ from other sectors?
SEO for non-profits requires a values-driven approach, with messaging that supports your mission and complies with key regulations. It’s not about sales – it’s about connection, trust, and engagement. We design every campaign to reflect that.
Can you support SEO across multiple campaigns or regions?
Yes. We build scalable SEO strategies for national charities, regional organisations, and multi-site services. Our London-based SEO agency team are experts at running concurrent campaigns and managing distinct service areas. We structure your website and content to reflect your reach and relevance.
How long does it take to see results?
Most non-profits begin to see early improvements within 3–6 months. SEO is a long-term investment – but once your rankings improve, your organisation can benefit from consistent, cost-effective visibility and engagement for years to come.
How do we measure success?
We track meaningful metrics – not just traffic, but how many people take action. Whether that’s submitting a donation, signing up to volunteer, or requesting support, we make sure your SEO activity is directly tied to mission-led outcomes. Monthly reports and check-ins keep you in control.
How do we get started?
It’s simple. We begin with an SEO check-up to identify quick wins and long-term improvements. Within 7 days, we start making changes that help your mission reach further online.
